Works matching IS 00920703 AND DT 2008 AND VI 36 AND IP 2
Results: 11
Understanding the adoption of new brands through salespeople: a multilevel framework.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 278, doi. 10.1007/s11747-007-0055-z
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- Publication type:
- Article
Linking cause-related marketing to sales force responses and performance in a direct selling context.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 271, doi. 10.1007/s11747-007-0056-y
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- Publication type:
- Article
Weathering product-harm crises.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 262, doi. 10.1007/s11747-007-0022-8
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- Publication type:
- Article
Customer betrayal and retaliation: when your best customers become your worst enemies.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 247, doi. 10.1007/s11747-007-0054-0
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- Publication type:
- Article
A longitudinal study of the effects of life status changes on changes in consumer preferences.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 234, doi. 10.1007/s11747-007-0021-9
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- Publication type:
- Article
The antecedents and consequences of manufacturer-distributor cooperation: an empirical test in the U.S. and Japan.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 215, doi. 10.1007/s11747-007-0074-9
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- Publication type:
- Article
The moderating role of institutional networking in the customer orientation-trust/commitment-performance causal chain in China.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 202, doi. 10.1007/s11747-007-0047-z
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- Publication type:
- Article
A meta-analytic review of opportunism in exchange relationships.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 191, doi. 10.1007/s11747-007-0081-x
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- Publication type:
- Article
Achieving relationship marketing effectiveness in business-to-business exchanges.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 174, doi. 10.1007/s11747-007-0078-5
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- Publication type:
- Article
The effect of market orientation and its components on innovation consequences: a meta-analysis.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 166, doi. 10.1007/s11747-007-0053-1
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- Publication type:
- Article
The contribution continuum.
- Published in:
- 2008
- By:
- Publication type:
- Conference Paper/Materials