Works matching DE "PRODUCT acceptance"


Results: 747
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    The importance of BUZZ.

    Published in:
    Marketing Research, 2010, v. 22, n. 2, p. 20
    By:
    • Mitchell, Alanah;
    • Khazanchi, Deepak
    Publication type:
    Article
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    Watching customers decide.

    Published in:
    Marketing Research, 1997, v. 9, n. 4, p. 32
    By:
    • Johnson, Eric J.;
    • Meyer, Robert J.;
    • Hardie, Bruce G.S.;
    • Anderson, Paul
    Publication type:
    Article
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    Brand-Specific Design Effects: Form and Function.

    Published in:
    Journal of Product Innovation Management, 2013, v. 30, n. 5, p. 994, doi. 10.1111/jpim.12042
    By:
    • Townsend, Janell D.;
    • Kang, Wooseong;
    • Montoya, Mitzi M.;
    • Calantone, Roger J.
    Publication type:
    Article
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    Editorial.

    Published in:
    2001
    By:
    • Griffin, Abbie
    Publication type:
    Editorial
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