How culture matters in children's purchase influence: a multi-level investigation.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 113, doi. 10.1007/s11747-007-0016-6
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 2007 AND VI 35 AND IP 1
Results: 12
1
2
Innovativeness and new product success: insights from the cumulative evidence.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 35, doi. 10.1007/s11747-006-0014-0
- By:
- Publication type:
- Article
3
Capabilities and financial performance: the moderating effect of strategic type.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 18, doi. 10.1007/s11747-006-0005-1
- By:
- Publication type:
- Article
4
Customer-based corporate reputation of a service firm: scale development and validation.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 127, doi. 10.1007/s11747-007-0015-7
- By:
- Publication type:
- Article
5
SERVCON: development and validation of a multidimensional service convenience scale.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 144, doi. 10.1007/s11747-006-0001-5
- By:
- Publication type:
- Article
6
Low price signal default: an empirical investigation of its consequences.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 76, doi. 10.1007/s11747-007-0017-5
- By:
- Publication type:
- Article
7
Does innate consumer innovativeness relate to new product/ service adoption behavior? The intervening role of social learning via vicarious innovativeness.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 63, doi. 10.1007/s11747-006-0007-z
- By:
- Publication type:
- Article
8
How do enhanced and unique features affect new product preference? The moderating role of product familiarity.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 53, doi. 10.1007/s11747-006-0011-3
- By:
- Publication type:
- Article
9
Technology use on the front line: how information technology enhances individual performance.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 101, doi. 10.1007/s11747-006-0010-4
- By:
- Publication type:
- Article
10
The effects of perceived scarcity on consumers' processing of price information.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 89, doi. 10.1007/s11747-006-0008-y
- By:
- Publication type:
- Article
11
On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 5, doi. 10.1007/s11747-006-0002-4
- By:
- Publication type:
- Article
12
New and improved! A look at the future.
- Published in:
- Journal of the Academy of Marketing Science, 2007, v. 35, n. 1, p. 1, doi. 10.1007/s11747-007-0023-7
- By:
- Publication type:
- Article