Call for Papers.
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 5, p. 99, doi. 10.1007/s11621-015-0571-z
- Publication type:
- Article
Works matching IS 18656544 AND DT 2015 AND VI 32 AND IP 5
Results: 14
1
2
Marketing Spezialisierung.
- Published in:
- 2015
- By:
- Publication type:
- Editorial
3
Mehr fürs Geld mit dem richtigen Honorarmodell.
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 5, p. 60, doi. 10.1007/s11621-015-0567-8
- By:
- Publication type:
- Article
4
Fragmentierung von Marketingeinheiten - Mehr Effektivität und Effizienz durch Alignment.
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 5, p. 52, doi. 10.1007/s11621-015-0566-9
- By:
- Publication type:
- Article
5
Mehrwertanbieter im Massengeschäft.
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 5, p. 12, doi. 10.1007/s11621-015-0563-z
- By:
- Publication type:
- Article
6
Service-Dominant Logic in Practice - Using Online Customer Communities and Personas.
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 5, p. 90, doi. 10.1007/s11621-015-0564-y
- By:
- Publication type:
- Article
7
Kostengünstig zum wirksamen Key Account Management.
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 5, p. 36, doi. 10.1007/s11621-015-0565-x
- By:
- Publication type:
- Article
8
Buchrezensionen.
- Published in:
- 2015
- By:
- Publication type:
- Book Review
9
Literatur zum Thema: Marketing Spezialisierung.
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 5, p. 97, doi. 10.1007/s11621-015-0574-9
- Publication type:
- Article
10
Das Potenzial von Eigennutzen und sozialen Normen nutzen.
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 5, p. 77, doi. 10.1007/s11621-015-0575-8
- By:
- Publication type:
- Article
11
'Weniger in Organigramm-Kästchen als in Kundenlösungen denken'.
- Published in:
- 2015
- By:
- Publication type:
- Interview
12
Online Product Disposition on the Rise - The Specific Case of Online Resale.
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 5, p. 66, doi. 10.1007/s11621-015-0577-6
- By:
- Publication type:
- Article
13
Brand Name Strategies for Successful Upward Extension.
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 5, p. 26, doi. 10.1007/s11621-015-0578-5
- By:
- Publication type:
- Article
14
Prozessmanagement und Marketing-Einkauf - Wenig geliebt, aber wirkungsvoll.
- Published in:
- Marketing Review St. Gallen, 2015, v. 32, n. 5, p. 44, doi. 10.1007/s11621-015-0562-0
- By:
- Publication type:
- Article