Works matching IS 18656544 AND DT 2012 AND VI 29 AND IP 1
Results: 14
Luxury Brand Development.
- Published in:
- 2012
- By:
- Publication type:
- Editorial
Danksagung.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 1, p. 4, doi. 10.1007/s11621-012-0103-z
- Publication type:
- Article
» Luxusmarkenentwicklung - Markenführung durch einen sich stets neu erfindenden Markt «.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 1, p. 6, doi. 10.1007/s11621-012-0104-y
- Publication type:
- Article
Erfolgreiches Luxusmarketing - Eine provokative Diskriminierung.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 1, p. 11, doi. 10.1007/s11621-012-0105-x
- By:
- Publication type:
- Article
Do Prestige Goods Enhance Self-Esteem and Professionalism? A Study on Users of Luxury-Branded Shirts.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 1, p. 17, doi. 10.1007/s11621-012-0106-9
- By:
- Publication type:
- Article
Developing Luxury Brands Within Luxury Groups - Synergies Without Dilution?
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 1, p. 24, doi. 10.1007/s11621-012-0107-8
- By:
- Publication type:
- Article
Luxury Brands in the Digital Age - Exclusivity versus Ubiquity.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 1, p. 30, doi. 10.1007/s11621-012-0108-7
- By:
- Publication type:
- Article
komDer Einfluss von Sponsoring auf den Erfolg von Luxusmarken.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 1, p. 38, doi. 10.1007/s11621-012-0109-6
- By:
- Publication type:
- Article
Identitätsbasierte Führung von Luxusmarken - Eine Analyse am Beispiel von Bugatti und Maybach.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 1, p. 42, doi. 10.1007/s11621-012-0110-0
- By:
- Publication type:
- Article
Gestaltung von Premiumangeboten - Eine Untersuchung am Beispiel der Deutsche Bahn AG.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 1, p. 48, doi. 10.1007/s11621-012-0111-z
- By:
- Publication type:
- Article
'Die dunkle Seite des Sponsoring' - Unliebsame Effekte von Rivalität auf die Sponsorenmarke.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 1, p. 54, doi. 10.1007/s11621-012-0112-y
- By:
- Publication type:
- Article
Luxury Brand Development.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 1, p. 61, doi. 10.1007/s11621-012-0113-x
- Publication type:
- Article
Marketingquellen | Buchservice.
- Published in:
- 2012
- Publication type:
- Book Review
Vorschau 2 | 2012.
- Published in:
- Marketing Review St. Gallen, 2012, v. 29, n. 1, p. 64, doi. 10.1365/s11621-012-0115-8
- Publication type:
- Article