Works matching IS 18656544 AND DT 2010 AND VI 27 AND IP 2
Results: 18
Bruhn, Manfred: Marketingübungen - Basiswissen.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
Diehl, Saskia: Brand Attach ment - Deter minan ten erfolgreicher Mar ken beziehungen.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
Inhaltliche Koordination 2 / 2010.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 2, p. 63, doi. 10.1007/s11621-010-0038-1
- By:
- Publication type:
- Article
Cachelin, Joël-Luc: Manage ment in der Multioptionsgesellschaft - Neue Manager für neue Zeiten.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
Backhaus, Klaus/Erichson, Bernd/Plinke, Wulff/Weiber, Rolf: Multivariate Analysemethoden - Eine anwendungsorientierte Einführung.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
360-Grad-Kommunikation und Customer Touchpoint Management - Die Pepsi-Kampagne 'I CAN be a Star'.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 2, p. 32, doi. 10.1007/s11621-010-0025-6
- By:
- Publication type:
- Article
Integriertes Multichannel Marketing - Innovativer Zugang zum Kunden.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 2, p. 21, doi. 10.1007/s11621-010-0023-8
- By:
- Publication type:
- Article
Customer Touchpoints im stationären Einzelhandel - Potenzial von Pervasive Computing.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 2, p. 37, doi. 10.1007/s11621-010-0026-5
- By:
- Publication type:
- Article
Co-creation on a global scale: How customers impact firms' internationalization strategies.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 2, p. 48, doi. 10.1007/s11621-010-0029-2
- By:
- Publication type:
- Article
Customer Tuchpoins marken- und kundenpezifisch mangen.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 2, p. 8, doi. 10.1007/s11621-010-0039-0
- By:
- Publication type:
- Article
Belohnen lohnt sich.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 2, p. 43, doi. 10.1007/s11621-010-0028-3
- By:
- Publication type:
- Article
Markenemotionen - Kaufentscheidung aus dem Bauch.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 2, p. 53, doi. 10.1007/s11621-010-0030-9
- By:
- Publication type:
- Article
360-Grad-Touchpoint-Management - Muss unsere Marke jetzt twittern?
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 2, p. 14, doi. 10.1007/s11621-010-0022-9
- By:
- Publication type:
- Article
» Customer Touchpoint Management « - eine Diskussion.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 2, p. 4, doi. 10.1007/s11621-010-0027-4
- By:
- Publication type:
- Article
Mit dem Kunden zum Erfolg - Customer Touchpoint Management als Strategie.
- Published in:
- Marketing Review St. Gallen, 2010, v. 27, n. 2, p. 27, doi. 10.1007/s11621-010-0024-7
- By:
- Publication type:
- Article
Berekoven, Ludwig/Eckert, Werner/Ellenrieder, Peter: Marktforschung - Methodische Grundlagen und praktische Anwendung.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
Customer Touchpoint Management.
- Published in:
- 2010
- By:
- Publication type:
- Editorial
Bruhn, Manfred: Relationship Marketing.
- Published in:
- 2010
- By:
- Publication type:
- Book Review