Works matching IS 18656544 AND DT 2009 AND VI 26 AND IP 2
Results: 21
Neue Ideenquellen erschließen — Die Chancen von Open Innovation.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 6, doi. 10.1007/s11621-009-0025-6
- By:
- Publication type:
- Article
Cause-related Marketing: Ein scheinheiliges Kooperationskonzept?
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 47, doi. 10.1007/s11621-009-0032-7
- By:
- Publication type:
- Article
Teaming up to Innovate: The Importance of a Joint Knowledge Base.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 12, doi. 10.1007/s11621-009-0026-5
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- Publication type:
- Article
Der Kunde als Innovationsmotor bei Henkel.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 24, doi. 10.1007/s11621-009-0028-3
- By:
- Publication type:
- Article
Development and deployment of brand protection strategies for China.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 30, doi. 10.1007/s11621-009-0029-2
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- Publication type:
- Article
Kommunikation von Innovationen — Marketing und PR als „Spielmacher“.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 36, doi. 10.1007/s11621-009-0030-9
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- Publication type:
- Article
Design Thinking — Kreativität als Methode.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 18, doi. 10.1007/s11621-009-0027-4
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- Publication type:
- Article
Innovationskommunikation 2.0 — Das Beispiel Apple iPhone.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 42, doi. 10.1007/s11621-009-0031-8
- By:
- Publication type:
- Article
Risikomanagement im After Sales Business.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 54, doi. 10.1007/s11621-009-0033-6
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- Publication type:
- Article
Strategisches Innovationsmarketing.
- Published in:
- 2009
- By:
- Publication type:
- Editorial
Interaktives Marketing.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
Medien im Marketing.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
Transparenz in Wertschöpfungs-ketten des Agribusiness.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
Web 2.0.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
Best Practice der Markenführung.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
Konsumentengerichtete Verkaufsförderung.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
Marketing.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
„Strategisches Innovationsmarketing“.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 59, doi. 10.1007/s11621-009-0034-5
- Publication type:
- Article
Firmenverzeichnis/Beirat.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 63, doi. 10.1007/s11621-009-0042-5
- Publication type:
- Article
„Immer eine Nasenlänge voraus“.
- Published in:
- 2009
- Publication type:
- Interview
Vorschau/Impressum.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 2, p. 64, doi. 10.1007/s11621-009-0043-4
- Publication type:
- Article