Works matching IS 18656544 AND DT 2009 AND VI 26 AND IP 1
Results: 22
Virale Markenkommunikation — Wirksame Interaktion statt „Trial and Error“.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 11, doi. 10.1007/s11621-009-0004-y
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- Publication type:
- Article
Entrepreneurial Marketing: Geringer Mitteleinsatz mit hoher Wirkung.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 18, doi. 10.1007/s11621-009-0005-x
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- Publication type:
- Article
Interactive marketing im web 2.0+.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
Web 2.0 — Neue Perspektiven für Marketing und Medien.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
Die Wahl der Preislagen durch Konsumenten.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
Marketing goes Viral.
- Published in:
- 2009
- By:
- Publication type:
- Editorial
„Wer Viral Marketing und Mundpropaganda für seine Marke will, muss gezielt Fans für sich gewinnen.“.
- Published in:
- 2009
- Publication type:
- Interview
Virale Informationsverarbeitung — Mit System den Faktor Zufall minimieren.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 6, doi. 10.1007/s11621-009-0003-z
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- Publication type:
- Article
Strategie und Technik der Markenführung.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
Interaktion mit Online-Communities — Spielregeln zur Stärkung der Marke.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 29, doi. 10.1007/s11621-009-0007-8
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- Publication type:
- Article
Medien des Web 2.0 — Chance oder Risiko im Kundendialog?
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 23, doi. 10.1007/s11621-009-0006-9
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- Publication type:
- Article
Der Schlämmer-Blog — erfolgreich trotz Regelverstoß!
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 34, doi. 10.1007/s11621-009-0008-7
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- Publication type:
- Article
Swiss made vs. Made in Germany — Kaufentscheidung nach Herkunftsland.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 43, doi. 10.1007/s11621-009-0010-0
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- Publication type:
- Article
Virale Versicherungskampagne — Video Message Tool der AXA Winterthur.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 39, doi. 10.1007/s11621-009-0009-6
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- Publication type:
- Article
CSR — Verantwortungsvoller Umgang mit gesellschaftlicher Verantwortung.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 48, doi. 10.1007/s11621-009-0011-z
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- Publication type:
- Article
Customer Value und Public Value — Der Kundennutzen im Bauch der Gesellschaft.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 53, doi. 10.1007/s11621-009-0012-y
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- Publication type:
- Article
“Marketing goes viral”.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 58, doi. 10.1007/s11621-009-0013-x
- Publication type:
- Article
Verkaufschance Web 2.0.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
Die neue Macht des Marketing.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
Management Accounting & Control Scales Handbook.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
In-Game Advertising.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
Inhaltliche Koordination 1–2009.
- Published in:
- Marketing Review St. Gallen, 2009, v. 26, n. 1, p. 64, doi. 10.1007/s11621-009-0015-8
- By:
- Publication type:
- Article