The Communication Effect of Thai Public Service Advertising in China: A Semiotic Analysis.
- Published in:
- International Journal of China Studies, 2024, v. 15, n. 1, p. 129, doi. 10.22452/ijcs.vol15no1.5
- By:
- Publication type:
- Article
Works matching Public service advertising
Results: 1086
1
2
Publicidad Institucional de las Administraciones Públicas: marco jurídico y controversias.
- Published in:
- Comunicación y Hombre, 2012, v. 8, p. 51
- By:
- Publication type:
- Article
3
Evaluation of the “Lose Your Excuse” Public Service Advertising Campaign for Tweens to Save Energy.
- Published in:
- Evaluation Review, 2011, v. 35, n. 5, p. 455, doi. 10.1177/0193841X11428489
- By:
- Publication type:
- Article
4
Interaction of Multimodal Metaphor and Metonymy in Public Service Advertising: A Case Study.
- Published in:
- Theory & Practice in Language Studies (TPLS), 2013, v. 3, n. 9, p. 1584, doi. 10.4304/tpls.3.9.1584-1589
- By:
- Publication type:
- Article
5
Research on the impact of audience behavior based on emotional orientation effect of public service advertising.
- Published in:
- NURTURE: Journal of Pakistan Home Economics Association, 2023, v. 17, n. 4, p. 629, doi. 10.55951/nurture.v17i4.444
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- Publication type:
- Article
6
Investigating the Impact of Public Service Advertising on Blood Donation Intentions under the Influence of Covid-19 Related Moderators.
- Published in:
- Journal of Communication Theory & Research / Iletisim Kuram ve Arastirma Dergisi, 2021, n. 56, p. 79, doi. 10.47998/ikad.962176
- By:
- Publication type:
- Article
7
Evaluation of privacy protection methods of public service advertising visual design in the perspective of artificial intelligence internet of things.
- Published in:
- PLoS ONE, 2024, v. 19, n. 12, p. 1, doi. 10.1371/journal.pone.0308732
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- Publication type:
- Article
8
How Public Service Advertising Works.
- Published in:
- 2009
- By:
- Publication type:
- Book Review
9
Relación entre Emociones y Recuerdo en Campañas Publicitarias de Servicio Público. Una Aproximación desde la Neurociencia.
- Published in:
- Revista Latina de Comunicación Social, 2023, n. 81, p. 1, doi. 10.4185/rlcs-2023-1936b
- By:
- Publication type:
- Article
10
Public Service Advertising: the Advertising Council.
- Published in:
- Public Opinion Quarterly, 1948, v. 12, n. 2, p. 209, doi. 10.1086/265942
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- Publication type:
- Article
11
Fear Appeals and Public Service Advertising: Applications to Influenza in Hong Kong.
- Published in:
- Health Communication, 2010, v. 25, n. 6/7, p. 580, doi. 10.1080/10410236.2010.496829
- By:
- Publication type:
- Article
12
Regulating Advertising in the Presence of Public Service Broadcasting.
- Published in:
- Review of Network Economics, 2012, v. 11, n. 2, p. -1, doi. 10.1515/1446-9022.1251
- By:
- Publication type:
- Article
13
Qualitative analysis of informal curricular texts about multiculturalism in Korea: Two cases of government sponsored public service advertising.
- Published in:
- 2016
- By:
- Publication type:
- Case Study
14
Support for Propaganda: Chinese perceptions of public service advertising.
- Published in:
- Journal of Contemporary China, 2017, v. 26, n. 103, p. 101, doi. 10.1080/10670564.2016.1206282
- By:
- Publication type:
- Article
15
Questioning the value of realism: young adults' processing of messages in alcohol-related public service announcements and advertising.
- Published in:
- Journal of Communication, 2001, v. 51, n. 1, p. 121, doi. 10.1111/j.1460-2466.2001.tb02875.x
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- Publication type:
- Article
16
Planning Public Service Advertising Messages: An Application of the Fishbein Model and Path Analysis.
- Published in:
- Journal of Advertising, 1978, v. 7, n. 1, p. 28, doi. 10.1080/00913367.1978.10672737
- By:
- Publication type:
- Article
17
Environmental Public Service Advertising (PSA) "with Chinese Elements": A Visual Semiotic Analysis of Localized WWF Print Campaigns in Mainland China.
- Published in:
- China Media Research, 2020, v. 16, n. 3, p. 26
- By:
- Publication type:
- Article
18
Personal Relevance As Moderator of the Effect of Public Service Advertising on Behavior.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 303
- By:
- Publication type:
- Article
19
Promoting filial piety through public service advertising: a multimodal discourse analysis approach.
- Published in:
- Chinese Semiotic Studies, 2022, v. 18, n. 4, p. 581, doi. 10.1515/css-2022-2081
- By:
- Publication type:
- Article
20
Patterns of cortical activity during the observation of Public Service Announcements and commercial advertisings.
- Published in:
- Nonlinear Biomedical Physics, 2010, v. 4, p. 1, doi. 10.1186/1753-4631-4-S1-S3
- By:
- Publication type:
- Article
21
Public service advertisings and its main principles.
- Published in:
- European Science Review, 2014, n. 1, p. 137
- By:
- Publication type:
- Article
22
How Source Affects Response to Public Service Advertising.
- Published in:
- Journalism Quarterly, 1978, v. 55, n. 4, p. 716, doi. 10.1177/107769907805500409
- By:
- Publication type:
- Article
23
How to Increase the Effectiveness of Public Service Announcements Using Influencer Advertising.
- Published in:
- Proceedings of the Northeast Business & Economics Association, 2023, p. 189
- By:
- Publication type:
- Article
24
Gender Differences in Responding to Sad Emotional Appeal: A Moderated Mediation Explanation.
- Published in:
- Journal of Nonprofit & Public Sector Marketing, 2008, v. 19, n. 1, p. 55, doi. 10.1300/J054v19n01_03
- By:
- Publication type:
- Article
25
“Why Do You Think They Call It Dope?”: Richard Nixon’s National Mass Media Campaign Against Drug Abuse.
- Published in:
- Journalism & Communication Monographs, 2018, v. 20, n. 3, p. 172, doi. 10.1177/1522637918787804
- By:
- Publication type:
- Article
26
Człowiek naturze zgotował ten los - rzecz o wybranej reklamie społecznej na lekcji języka polskiego jako obcego.
- Published in:
- Postscriptum Polonistyczne, 2023, v. 1, n. 31, p. 1, doi. 10.31261/PS_P.2023.31.01
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- Publication type:
- Article
27
СПРИЙНЯТТЯ СОЦІАЛЬНОЇ РЕКЛАМИ НАСЕЛЕННЯМ УКРАЇНИ.
- Published in:
- Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2017, n. 3, p. 158
- By:
- Publication type:
- Article
28
Effects of ethnic presence in the commercial and public service advertising.
- Published in:
- Journal of Intercultural Communication, 2013, n. 33, p. 2
- By:
- Publication type:
- Article
29
Public service announcements: A literature review and way forward.
- Published in:
- 2023
- By:
- Publication type:
- Literature Review
30
ADVERTISING AND ITS SOCIAL RESPONSIBILITY.
- Published in:
- Global Media Journal: Indian Edition, 2011, p. 1
- By:
- Publication type:
- Article
31
Motivating Savings Behavior With Public Service Advertisements: Using Social Norms and Benefit Information to Encourage Savings.
- Published in:
- Journal of Nonprofit & Public Sector Marketing, 2017, v. 29, n. 2, p. 148, doi. 10.1080/10495142.2017.1326339
- By:
- Publication type:
- Article
32
Peer or expert?
- Published in:
- International Journal of Advertising, 2011, v. 30, n. 1, p. 161, doi. 10.2501/IJA-30-1-161-188
- By:
- Publication type:
- Article
33
Creative Design and Technical Analysis of Animation Public Service Advertisement Based on Ant Colony Optimization Algorithm.
- Published in:
- International Journal of Digital Multimedia Broadcasting, 2023, p. 1, doi. 10.1155/2023/5059665
- By:
- Publication type:
- Article
34
Comparative Analysis of the Public Service Advertisements Published in the Pakistani Print Media after the Earthquake 2005.
- Published in:
- Pakistan Journal of Social Sciences (PJSS), 2018, v. 38, n. 2, p. 409
- By:
- Publication type:
- Article
35
The Impact of Mass Media‐Delivered Family Planning Campaigns in Low‐ and Middle‐Income Countries: A Meta‐Analysis of Advertising and Entertainment‐Education Format Effects.
- Published in:
- Studies in Family Planning, 2021, v. 52, n. 4, p. 439, doi. 10.1111/sifp.12175
- By:
- Publication type:
- Article
36
WARTIME PUBIC RELATIONS – A SURVEY.
- Published in:
- Public Opinion Quarterly, 1944, v. 8, n. 1, p. 94, doi. 10.1086/265670
- By:
- Publication type:
- Article
37
Bacteria and the market.
- Published in:
- Marketing Theory, 2019, v. 19, n. 3, p. 237, doi. 10.1177/1470593118796678
- By:
- Publication type:
- Article
38
THE EFFECTS OF BRAND FAMILIARITY IN ALIGNMENT ADVERTISING.
- Published in:
- Journalism & Mass Communication Quarterly, 2004, v. 81, n. 4, p. 750, doi. 10.1177/107769900408100403
- By:
- Publication type:
- Article
39
MARKETING MIX.
- Published in:
- Marketing Health Services, 2013, v. 33, n. 3, p. 4
- Publication type:
- Article
40
All about PSAs.
- Published in:
- Public Relations Tactics, 1997, v. 4, n. 8, p. 8
- By:
- Publication type:
- Article
41
ONDCP'S Media Match: Opportunities and Challenges.
- Published in:
- Social Marketing Quarterly, 2004, v. 10, n. 2, p. 55, doi. 10.1080/15245000490484572
- By:
- Publication type:
- Article
42
Ready.gov.
- Published in:
- Journal of Emergency Management & Disaster Communications, 2023, v. 4, n. 1, p. 77, doi. 10.1142/S2689980923500069
- By:
- Publication type:
- Article
43
The Perceived Influence of AIDS Advertising: Third-Person Effects in the Context of Positive Media Content.
- Published in:
- Basic & Applied Social Psychology, 1995, v. 17, n. 3, p. 305, doi. 10.1207/s15324834basp1703_2
- By:
- Publication type:
- Article
44
Temporal Framing in Health Advertising: The Role of Risk and Future Orientation.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2010, v. 32, n. 1, p. 33, doi. 10.1080/10641734.2010.10505273
- By:
- Publication type:
- Article
45
Taking a Bite Out of Crime.
- Published in:
- Society, 1985, v. 22, n. 3, p. 56, doi. 10.1007/BF02699030
- By:
- Publication type:
- Article
46
Democracy's Adventure Hero on a New Frontier: Bridging Language in the Ad Council's Peace Corps Campaign, 1961–1970.
- Published in:
- Journalism History, 2020, v. 46, n. 2, p. 145, doi. 10.1080/00947679.2020.1724589
- By:
- Publication type:
- Article
47
"A Keg of Dynamite and You're Sitting On It".
- Published in:
- Journalism History, 2013, v. 38, n. 4, p. 233, doi. 10.1080/00947679.2013.12062892
- By:
- Publication type:
- Article
48
Disparities in Obesity-Related Outdoor Advertising by Neighborhood Income and Race.
- Published in:
- 2015
- By:
- Publication type:
- journal article
49
Efectos del nombre de la marca sobre el comportamiento: el caso de la contrapublicidad del alcohol.
- Published in:
- Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2024, v. 15, n. 2, p. 1, doi. 10.14198/MEDCOM.24576
- By:
- Publication type:
- Article
50
USING MASS TRANSIT PUBLIC SERVICE ADVERTISING TO MARKET FAMILY PLANNING.
- Published in:
- Journal of Health Care Marketing, 1990, v. 10, n. 1, p. 53
- By:
- Publication type:
- Article