What is Different About Online Advertising?
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- Review of Industrial Organization, 2014, v. 44, n. 2, p. 115, doi. 10.1007/s11151-013-9399-3
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Works matching IS 0889938X AND DT 2014 AND VI 44 AND IP 2
Results: 6
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Introduction: The Economics of Internet Advertising.
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- Review of Industrial Organization, 2014, v. 44, n. 2, p. 113, doi. 10.1007/s11151-013-9400-1
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- Article
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Dynamic Entry and Investment in New Infrastructures: Empirical Evidence from the Fixed Broadband Industry.
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- Review of Industrial Organization, 2014, v. 44, n. 2, p. 179, doi. 10.1007/s11151-013-9398-4
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- Article
4
Inducing Customers to Try New Goods.
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- Review of Industrial Organization, 2014, v. 44, n. 2, p. 131, doi. 10.1007/s11151-013-9406-8
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- Article
5
A More General Framework to Analyze Whether Voluntary Disclosure is Insufficient or Excessive.
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- Review of Industrial Organization, 2014, v. 44, n. 2, p. 161, doi. 10.1007/s11151-013-9409-5
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- Article
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Advertising Effectively Influences Older Users: How Field Experiments Can Improve Measurement and Targeting.
- Published in:
- Review of Industrial Organization, 2014, v. 44, n. 2, p. 147, doi. 10.1007/s11151-013-9403-y
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- Article