Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us.
- Published in:
- 2023
- By:
- Publication type:
- Literature Review
Works matching IS 09230645 AND DT 2023 AND VI 34 AND IP 2
Results: 12
1
2
National customer orientation: an empirical test across 112 countries.
- Published in:
- Marketing Letters, 2023, v. 34, n. 2, p. 189, doi. 10.1007/s11002-023-09668-5
- By:
- Publication type:
- Article
3
How expressing one's likes and dislikes affects enjoyment: a replication.
- Published in:
- Marketing Letters, 2023, v. 34, n. 2, p. 343, doi. 10.1007/s11002-023-09667-6
- By:
- Publication type:
- Article
4
Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda.
- Published in:
- Marketing Letters, 2023, v. 34, n. 2, p. 321, doi. 10.1007/s11002-022-09655-2
- By:
- Publication type:
- Article
5
Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers.
- Published in:
- Marketing Letters, 2023, v. 34, n. 2, p. 337, doi. 10.1007/s11002-022-09654-3
- By:
- Publication type:
- Article
6
Hollywood caught in two worlds? The impact of the Bechdel test on the international box office performance of cinematic films.
- Published in:
- Marketing Letters, 2023, v. 34, n. 2, p. 293, doi. 10.1007/s11002-022-09652-5
- By:
- Publication type:
- Article
7
Bitcoin-denominated prices can reduce preference for vice products.
- Published in:
- Marketing Letters, 2023, v. 34, n. 2, p. 309, doi. 10.1007/s11002-022-09651-6
- By:
- Publication type:
- Article
8
An investigation of the impact of Black male and female actors on US movies' box-office across countries.
- Published in:
- Marketing Letters, 2023, v. 34, n. 2, p. 269, doi. 10.1007/s11002-022-09647-2
- By:
- Publication type:
- Article
9
Cultural differences in giving experiential (vs. material) gifts.
- Published in:
- Marketing Letters, 2023, v. 34, n. 2, p. 223, doi. 10.1007/s11002-022-09645-4
- By:
- Publication type:
- Article
10
The role of presentation order in consumer choice: the abrupt disparity effect.
- Published in:
- Marketing Letters, 2023, v. 34, n. 2, p. 251, doi. 10.1007/s11002-022-09643-6
- By:
- Publication type:
- Article
11
An empirical examination of consumer co-creation process.
- Published in:
- Marketing Letters, 2023, v. 34, n. 2, p. 205, doi. 10.1007/s11002-022-09638-3
- By:
- Publication type:
- Article
12
Strategic use of just-below numbers in packaged-foods calorie information.
- Published in:
- Marketing Letters, 2023, v. 34, n. 2, p. 237, doi. 10.1007/s11002-022-09642-7
- By:
- Publication type:
- Article