Works matching IS 09230645 AND DT 2023 AND VI 34 AND IP 1
Results: 12
Reaching for rigor and relevance: better marketing research for a better world.
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- Marketing Letters, 2023, v. 34, n. 1, p. 1, doi. 10.1007/s11002-022-09648-1
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Ad expenditures and perceived quality: a replication and extension.
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- Marketing Letters, 2023, v. 34, n. 1, p. 161, doi. 10.1007/s11002-022-09646-3
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Effects of labeling on risk taking in "leveling-up" decisions: ascending versus descending permutations and ending in terminal values.
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- Marketing Letters, 2023, v. 34, n. 1, p. 125, doi. 10.1007/s11002-022-09633-8
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"No, Thanks": How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?
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- Marketing Letters, 2023, v. 34, n. 1, p. 83, doi. 10.1007/s11002-022-09631-w
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"Dark patterns" in online services: a motivating study and agenda for future research.
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- Marketing Letters, 2023, v. 34, n. 1, p. 155, doi. 10.1007/s11002-022-09629-4
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The creative touch: the influence of haptics on creativity.
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- Marketing Letters, 2023, v. 34, n. 1, p. 113, doi. 10.1007/s11002-022-09628-5
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Advertising creativity and its effects: a meta-analysis of the moderating role of modality.
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- Marketing Letters, 2023, v. 34, n. 1, p. 99, doi. 10.1007/s11002-022-09627-6
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Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance.
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- Marketing Letters, 2023, v. 34, n. 1, p. 55, doi. 10.1007/s11002-022-09624-9
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The impact of touchscreen devices on consumers' choice confidence and purchase likelihood.
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- Marketing Letters, 2023, v. 34, n. 1, p. 35, doi. 10.1007/s11002-022-09623-w
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Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products.
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- Marketing Letters, 2023, v. 34, n. 1, p. 139, doi. 10.1007/s11002-022-09614-x
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Money for Nothing: The Impact of Compensation on Customers' Bad-Mouthing in Service Recovery Encounters.
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- Marketing Letters, 2023, v. 34, n. 1, p. 69, doi. 10.1007/s11002-021-09611-6
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A lure or a turn-off: social media reactions to business model innovation announcements.
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- Marketing Letters, 2023, v. 34, n. 1, p. 13, doi. 10.1007/s11002-021-09606-3
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- Article