Results: 12
Reaching for rigor and relevance: better marketing research for a better world.
- Published in:
- Marketing Letters, 2023, v. 34, n. 1, p. 1, doi. 10.1007/s11002-022-09648-1
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- Publication type:
- Article
Ad expenditures and perceived quality: a replication and extension.
- Published in:
- Marketing Letters, 2023, v. 34, n. 1, p. 161, doi. 10.1007/s11002-022-09646-3
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- Publication type:
- Article
Effects of labeling on risk taking in "leveling-up" decisions: ascending versus descending permutations and ending in terminal values.
- Published in:
- Marketing Letters, 2023, v. 34, n. 1, p. 125, doi. 10.1007/s11002-022-09633-8
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- Publication type:
- Article
"No, Thanks": How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?
- Published in:
- Marketing Letters, 2023, v. 34, n. 1, p. 83, doi. 10.1007/s11002-022-09631-w
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- Publication type:
- Article
"Dark patterns" in online services: a motivating study and agenda for future research.
- Published in:
- Marketing Letters, 2023, v. 34, n. 1, p. 155, doi. 10.1007/s11002-022-09629-4
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- Publication type:
- Article
The creative touch: the influence of haptics on creativity.
- Published in:
- Marketing Letters, 2023, v. 34, n. 1, p. 113, doi. 10.1007/s11002-022-09628-5
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- Publication type:
- Article
Advertising creativity and its effects: a meta-analysis of the moderating role of modality.
- Published in:
- Marketing Letters, 2023, v. 34, n. 1, p. 99, doi. 10.1007/s11002-022-09627-6
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- Publication type:
- Article
Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance.
- Published in:
- Marketing Letters, 2023, v. 34, n. 1, p. 55, doi. 10.1007/s11002-022-09624-9
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- Publication type:
- Article
The impact of touchscreen devices on consumers' choice confidence and purchase likelihood.
- Published in:
- Marketing Letters, 2023, v. 34, n. 1, p. 35, doi. 10.1007/s11002-022-09623-w
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- Publication type:
- Article
A lure or a turn-off: social media reactions to business model innovation announcements.
- Published in:
- Marketing Letters, 2023, v. 34, n. 1, p. 13, doi. 10.1007/s11002-021-09606-3
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- Publication type:
- Article
Money for Nothing: The Impact of Compensation on Customers' Bad-Mouthing in Service Recovery Encounters.
- Published in:
- Marketing Letters, 2023, v. 34, n. 1, p. 69, doi. 10.1007/s11002-021-09611-6
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- Publication type:
- Article
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products.
- Published in:
- Marketing Letters, 2023, v. 34, n. 1, p. 139, doi. 10.1007/s11002-022-09614-x
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- Publication type:
- Article