Works matching IS 09230645 AND DT 2021 AND VI 32 AND IP 4
Results: 10
Adoption patterns over time: a replication.
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- Marketing Letters, 2021, v. 32, n. 4, p. 499, doi. 10.1007/s11002-021-09578-4
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- Article
How the sender's positioning and the target's CSR record influence the effectiveness of scapegoating crisis communications.
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- Marketing Letters, 2021, v. 32, n. 4, p. 411, doi. 10.1007/s11002-021-09577-5
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- Article
In the world of plastics: how thinking style influences preference for cosmetic surgery.
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- Marketing Letters, 2021, v. 32, n. 4, p. 425, doi. 10.1007/s11002-021-09576-6
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- Article
Retailer voluntary investment against a threat of manufacturer encroachment.
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- Marketing Letters, 2021, v. 32, n. 4, p. 379, doi. 10.1007/s11002-021-09575-7
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- Article
Longing for the past and embracing the new: Does nostalgia increase new product adoption?
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- Marketing Letters, 2021, v. 32, n. 4, p. 477, doi. 10.1007/s11002-021-09574-8
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- Article
Feedback as a two-way street: when and why rating consumers fails.
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- Marketing Letters, 2021, v. 32, n. 4, p. 351, doi. 10.1007/s11002-021-09570-y
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- Article
The cloud and its silver lining: negative and positive spillovers from automotive recalls.
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- Marketing Letters, 2021, v. 32, n. 4, p. 397, doi. 10.1007/s11002-021-09568-6
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- Article
Taking marketing strategy risks with seemingly no expected gains.
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- Marketing Letters, 2021, v. 32, n. 4, p. 363, doi. 10.1007/s11002-021-09567-7
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- Article
Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics.
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- Marketing Letters, 2021, v. 32, n. 4, p. 455, doi. 10.1007/s11002-021-09565-9
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- Article
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements.
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- Marketing Letters, 2021, v. 32, n. 4, p. 441, doi. 10.1007/s11002-020-09547-3
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- Article