Works matching IS 09230645 AND DT 2017 AND VI 28 AND IP 4
Results: 12
The long-term impact of service empathy and responsiveness on customer satisfaction and profitability: a longitudinal investigation in a healthcare context.
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- Marketing Letters, 2017, v. 28, n. 4, p. 551, doi. 10.1007/s11002-017-9429-2
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- Article
Using sublexical priming to enhance brand name phonetic symbolism effects in young children.
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- Marketing Letters, 2017, v. 28, n. 4, p. 565, doi. 10.1007/s11002-017-9430-9
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- Article
Comparative advertisements and schadenfreude: when and why others' unfortunate choices make us happy.
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- Marketing Letters, 2017, v. 28, n. 4, p. 579, doi. 10.1007/s11002-017-9431-8
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- Article
The ownership distance effect: the impact of traces left by previous owners on the evaluation of used goods.
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- Marketing Letters, 2017, v. 28, n. 4, p. 591, doi. 10.1007/s11002-017-9432-7
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- Article
The impact of corporate social responsibility on customer attitudes and retention-the moderating role of brand success indicators.
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- Marketing Letters, 2017, v. 28, n. 4, p. 607, doi. 10.1007/s11002-017-9433-6
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- Article
Exploring the unintended negative impact of an ethical climate in competitive environments.
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- Marketing Letters, 2017, v. 28, n. 4, p. 621, doi. 10.1007/s11002-017-9435-4
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- Article
The interactive effects of goal orientation and leadership style on sales performance.
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- Marketing Letters, 2017, v. 28, n. 4, p. 637, doi. 10.1007/s11002-017-9436-3
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Brand user profiles seldom change and seldom differ.
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- Marketing Letters, 2017, v. 28, n. 4, p. 523, doi. 10.1007/s11002-017-9437-2
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The effect of loyalty program expiration policy on consumer behavior.
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- Marketing Letters, 2017, v. 28, n. 4, p. 537, doi. 10.1007/s11002-017-9438-1
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If it has lots of bells and whistles, it must be the best: how maximizers and satisficers evaluate feature-rich versus feature-poor products.
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- Marketing Letters, 2017, v. 28, n. 4, p. 651, doi. 10.1007/s11002-017-9440-7
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- Article
The Pareto rule for frequently purchased packaged goods: an empirical generalization.
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- Marketing Letters, 2017, v. 28, n. 4, p. 491, doi. 10.1007/s11002-017-9442-5
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- Article
What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising.
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- Marketing Letters, 2017, v. 28, n. 4, p. 509, doi. 10.1007/s11002-017-9428-3
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- Article