Works matching IS 09230645 AND DT 2017 AND VI 28 AND IP 2
Results: 12
When do unethical brand perceptions spill over to competitors?
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- Marketing Letters, 2017, v. 28, n. 2, p. 219, doi. 10.1007/s11002-016-9409-y
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- Article
The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity.
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- Marketing Letters, 2017, v. 28, n. 2, p. 241, doi. 10.1007/s11002-016-9404-3
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- Article
Relationship type, perceived trust, and ambiguity aversion.
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- Marketing Letters, 2017, v. 28, n. 2, p. 255, doi. 10.1007/s11002-016-9408-z
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- Article
Hoping grey goes green: air pollution's impact on consumer automobile choices.
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- Marketing Letters, 2017, v. 28, n. 2, p. 267, doi. 10.1007/s11002-016-9405-2
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- Article
Impact of age on brand awareness sets: a turning point in consumers' early 60s.
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- Marketing Letters, 2017, v. 28, n. 2, p. 205, doi. 10.1007/s11002-016-9407-0
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- Article
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR): An empirical comparison of predictive validity.
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- Marketing Letters, 2017, v. 28, n. 2, p. 231, doi. 10.1007/s11002-016-9402-5
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- Article
Assessing corporate demand for sponsorship: marketing costs in the financial services industry.
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- Marketing Letters, 2017, v. 28, n. 2, p. 281, doi. 10.1007/s11002-016-9410-5
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Co-producing with consumers: how varying levels of control and co-production impact affect.
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- Marketing Letters, 2017, v. 28, n. 2, p. 171, doi. 10.1007/s11002-016-9413-2
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- Article
Sustaining relationships after opportunism and misunderstanding: the role of formalization and socialization.
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- Marketing Letters, 2017, v. 28, n. 2, p. 305, doi. 10.1007/s11002-016-9414-1
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- Article
Malleability of taste perception: biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay.
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- Marketing Letters, 2017, v. 28, n. 2, p. 293, doi. 10.1007/s11002-016-9416-z
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- Article
Do sexy mouthwash ads leave a bad aftertaste? The interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy.
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- Marketing Letters, 2017, v. 28, n. 2, p. 321, doi. 10.1007/s11002-017-9417-6
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- Article
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism.
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- Marketing Letters, 2017, v. 28, n. 2, p. 189, doi. 10.1007/s11002-016-9400-7
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- Article