Works matching IS 09230645 AND DT 2016 AND VI 27 AND IP 3
Results: 16
The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments.
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- Marketing Letters, 2016, v. 27, n. 3, p. 473, doi. 10.1007/s11002-014-9343-9
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- Article
A method for evaluating and selecting field experiment locations.
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- Marketing Letters, 2016, v. 27, n. 3, p. 437, doi. 10.1007/s11002-014-9345-7
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- Article
The effect of attribute-based and alternative-based processing on consumer choice in context.
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- Marketing Letters, 2016, v. 27, n. 3, p. 511, doi. 10.1007/s11002-014-9346-6
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- Article
Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies.
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- Marketing Letters, 2016, v. 27, n. 3, p. 461, doi. 10.1007/s11002-015-9347-0
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- Article
Understanding today's music acquisition mix: a latent class analysis of consumers' combined use of music platforms.
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- Marketing Letters, 2016, v. 27, n. 3, p. 603, doi. 10.1007/s11002-015-9349-y
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- Article
Altering the past to influence the future: the effect of mental unpacking on past evaluations and future preferences.
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- Marketing Letters, 2016, v. 27, n. 3, p. 499, doi. 10.1007/s11002-015-9367-9
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- Article
Indicators of opinion leadership in customer networks: self-reports and degree centrality.
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- Marketing Letters, 2016, v. 27, n. 3, p. 449, doi. 10.1007/s11002-015-9369-7
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- Article
The effects of behavioral, cognitive, and decisional control in co-production service experiences.
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- Marketing Letters, 2016, v. 27, n. 3, p. 423, doi. 10.1007/s11002-015-9348-z
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- Article
Pricing and persuasive advertising in a differentiated market.
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- Marketing Letters, 2016, v. 27, n. 3, p. 579, doi. 10.1007/s11002-015-9370-1
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- Article
The effect of disfluency on consumer perceptions of information security.
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- Marketing Letters, 2016, v. 27, n. 3, p. 525, doi. 10.1007/s11002-015-9359-9
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The unrealized value of incentivized eWOM recommendations.
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- Marketing Letters, 2016, v. 27, n. 3, p. 411, doi. 10.1007/s11002-015-9360-3
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From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness.
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- Marketing Letters, 2016, v. 27, n. 3, p. 553, doi. 10.1007/s11002-015-9363-0
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- Article
Investigating the impact of customer stochasticity on firm price discrimination strategies using a new Bayesian mixture scale heterogeneity model.
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- Marketing Letters, 2016, v. 27, n. 3, p. 537, doi. 10.1007/s11002-015-9362-1
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- Article
When a picture's worth a thousand words: The effects of visual construal priming on information acquisition and choice.
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- Marketing Letters, 2016, v. 27, n. 3, p. 487, doi. 10.1007/s11002-015-9365-y
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- Article
How the burdens of ownership promote consumer usage of access-based services.
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- Marketing Letters, 2016, v. 27, n. 3, p. 569, doi. 10.1007/s11002-015-9366-x
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- Article
Assessing sales contest effectiveness: the role of salesperson and sales district characteristics.
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- Marketing Letters, 2016, v. 27, n. 3, p. 589, doi. 10.1007/s11002-014-9341-y
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- Article