We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Platforms: a multiplicity of research opportunities.
- Authors
Sriram, S.; Manchanda, Puneet; Bravo, Mercedes; Chu, Junhong; Ma, Liye; Song, Minjae; Shriver, Scott; Subramanian, Upender
- Abstract
Platforms refer to intermediaries that facilitate economic interaction between two sets of agents wherein the decisions of one set of agents are likely to have an effect on the other via direct and/or indirect externalities. Given their nature, platforms need to find the appropriate balance between the competing objectives of agents and act as catalysts by facilitating the beneficial effects of externalities. In this paper, we discuss the current theoretical and empirical literature on two-sided platforms. We then identify three dimensions that offer opportunities to advance the empirical literature: (a) unanswered theoretical and conceptual questions, (b) data-related opportunities, and (c) methodological challenges.
- Subjects
RESEARCH opportunities; MULTIPLICITY (Mathematics); DECISION making; EXTERNALITIES; ELECTRONIC commerce
- Publication
Marketing Letters, 2015, Vol 26, Issue 2, p141
- ISSN
0923-0645
- Publication type
Academic Journal
- DOI
10.1007/s11002-014-9314-1