Works matching IS 09230645 AND DT 2015 AND VI 26 AND IP 2
Results: 10
A simple heuristic for obtaining pareto/NBD parameter estimates.
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- Marketing Letters, 2015, v. 26, n. 2, p. 165, doi. 10.1007/s11002-013-9272-z
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- Article
The relationship between consumer characteristics and willingness to pay for general online content: Implications for content providers considering subscription-based business models.
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- Marketing Letters, 2015, v. 26, n. 2, p. 175, doi. 10.1007/s11002-013-9273-y
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- Article
Motivational profiling of store brand shoppers: Differences across quality tiers.
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- Marketing Letters, 2015, v. 26, n. 2, p. 187, doi. 10.1007/s11002-013-9274-x
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- Article
Selling losers and keeping winners: How (savings) goal dynamics predict a reversal of the disposition effect.
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- Marketing Letters, 2015, v. 26, n. 2, p. 201, doi. 10.1007/s11002-013-9275-9
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- Article
When deal depth doesn't matter: How handedness consistency influences consumer response to horizontal versus vertical price comparisons.
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- Marketing Letters, 2015, v. 26, n. 2, p. 213, doi. 10.1007/s11002-013-9276-8
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- Article
Multiplicity of equilibria and information structures in empirical games: challenges and prospects.
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- Marketing Letters, 2015, v. 26, n. 2, p. 115, doi. 10.1007/s11002-014-9308-z
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- Article
Advancing research on loyalty programs: a future research agenda.
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- Marketing Letters, 2015, v. 26, n. 2, p. 127, doi. 10.1007/s11002-014-9311-4
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- Article
Platforms: a multiplicity of research opportunities.
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- Marketing Letters, 2015, v. 26, n. 2, p. 141, doi. 10.1007/s11002-014-9314-1
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- Article
Impact of satisfaction with e-retailers' touch points on purchase behavior: the moderating effect of search and experience product type.
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- Marketing Letters, 2015, v. 26, n. 2, p. 225, doi. 10.1007/s11002-014-9334-x
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- Article
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response.
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- Marketing Letters, 2015, v. 26, n. 2, p. 153, doi. 10.1007/s11002-013-9271-0
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- Article