Works matching IS 09230645 AND DT 2015 AND VI 26 AND IP 4
Results: 25
The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic.
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- Marketing Letters, 2015, v. 26, n. 4, p. 411, doi. 10.1007/s11002-013-9278-6
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- Article
Are look-alikes confusing? The application of the DRM paradigm to test consumer confusion in counterfeit cases.
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- Marketing Letters, 2015, v. 26, n. 4, p. 461, doi. 10.1007/s11002-014-9279-0
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- Article
I will risk a stranger's money, but not my own or my friend's money: Effect of proximity of the money source to the self on financial risk-taking.
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- Marketing Letters, 2015, v. 26, n. 4, p. 501, doi. 10.1007/s11002-014-9280-7
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- Article
Feedback weakens the attraction effect in repeated choices.
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- Marketing Letters, 2015, v. 26, n. 4, p. 449, doi. 10.1007/s11002-014-9281-6
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- Article
The double benefits of consumer certainty: combining risk and range effects.
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- Marketing Letters, 2015, v. 26, n. 4, p. 473, doi. 10.1007/s11002-014-9282-5
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- Article
Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks.
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- Marketing Letters, 2015, v. 26, n. 4, p. 489, doi. 10.1007/s11002-014-9284-3
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- Article
Does advertising exposure prior to customer satisfaction survey enhance customer satisfaction ratings?
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- Marketing Letters, 2015, v. 26, n. 4, p. 513, doi. 10.1007/s11002-014-9285-2
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- Article
What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility.
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- Marketing Letters, 2015, v. 26, n. 4, p. 525, doi. 10.1007/s11002-014-9287-0
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- Article
Sounds good: Phonetic sound patterns in top brand names.
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- Marketing Letters, 2015, v. 26, n. 4, p. 549, doi. 10.1007/s11002-014-9288-z
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- Article
Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility.
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- Marketing Letters, 2015, v. 26, n. 4, p. 565, doi. 10.1007/s11002-014-9290-5
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- Article
Measuring willingness to pay: do direct methods work for premium durables?
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- Marketing Letters, 2015, v. 26, n. 4, p. 535, doi. 10.1007/s11002-014-9291-4
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- Article
The role of visual art in enhancing perceived prestige of luxury brands.
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- Marketing Letters, 2015, v. 26, n. 4, p. 593, doi. 10.1007/s11002-014-9292-3
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- Article
Implications of minimum contract durations on customer retention.
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- Marketing Letters, 2015, v. 26, n. 4, p. 579, doi. 10.1007/s11002-014-9293-2
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- Article
Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion.
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- Marketing Letters, 2015, v. 26, n. 4, p. 715, doi. 10.1007/s11002-014-9294-1
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- Article
Seemingly incidental anchoring: the effect of incidental environmental anchors on consumers' willingness to pay.
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- Marketing Letters, 2015, v. 26, n. 4, p. 607, doi. 10.1007/s11002-014-9295-0
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- Article
The impact of consumer avatars in Internet retailing on self-congruity with brands.
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- Marketing Letters, 2015, v. 26, n. 4, p. 631, doi. 10.1007/s11002-014-9296-z
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- Article
The multiple roles of fit between brand alliance partners in alliance attitude formation.
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- Marketing Letters, 2015, v. 26, n. 4, p. 619, doi. 10.1007/s11002-014-9297-y
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- Article
How collinearity affects mixture regression results.
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- Marketing Letters, 2015, v. 26, n. 4, p. 643, doi. 10.1007/s11002-014-9299-9
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- Article
Is it fun or exercise? The framing of physical activity biases subsequent snacking.
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- Marketing Letters, 2015, v. 26, n. 4, p. 691, doi. 10.1007/s11002-014-9301-6
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- Article
Exploring the relationship between corporate social responsibility and firm innovation.
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- Marketing Letters, 2015, v. 26, n. 4, p. 703, doi. 10.1007/s11002-014-9302-5
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- Article
It's all relative: how customer-perceived competitive advantage influences referral intentions.
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- Marketing Letters, 2015, v. 26, n. 4, p. 661, doi. 10.1007/s11002-014-9318-x
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- Article
Erratum to: Impact of satisfaction with e-retailers' touch points on purchase behavior: the moderating effect of search and experience product type.
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- 2015
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- Publication type:
- Erratum
Network externalities in online video games: an empirical analysis utilizing online product ratings.
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- Marketing Letters, 2015, v. 26, n. 4, p. 679, doi. 10.1007/s11002-015-9390-x
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- Article
The effect of individual professional critics on books' sales: capturing selection biases from observable and unobservable factors.
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- Marketing Letters, 2015, v. 26, n. 4, p. 423, doi. 10.1007/s11002-015-9391-9
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- Article
Choice set induced conflict, deliberation, and persistent preference.
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- Marketing Letters, 2015, v. 26, n. 4, p. 437, doi. 10.1007/s11002-013-9277-7
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- Article