Works matching IS 09230645 AND DT 2013 AND VI 24 AND IP 4
Results: 8
Experience, socialization and customer retention: Lessons from the dance floor.
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- Marketing Letters, 2013, v. 24, n. 4, p. 409, doi. 10.1007/s11002-013-9233-6
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- Article
Interrupted anticipation after a service failure: The role of olfactory sensation on expected pleasure, taste enjoyment, consumption, and repatronage intentions.
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- Marketing Letters, 2013, v. 24, n. 4, p. 399, doi. 10.1007/s11002-013-9230-9
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- Article
Customization of online advertising: The role of intrusiveness.
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- Marketing Letters, 2013, v. 24, n. 4, p. 339, doi. 10.1007/s11002-012-9222-1
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- Article
Toward understanding passive opportunism in dedicated channel relationships.
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- Marketing Letters, 2013, v. 24, n. 4, p. 353, doi. 10.1007/s11002-012-9220-3
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- Article
Marketing's roles in innovation in business-to-business firms: Status, issues, and research agenda.
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- Marketing Letters, 2013, v. 24, n. 4, p. 323, doi. 10.1007/s11002-013-9240-7
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- Article
More than just a utensil: The influence of drinking straw size on perceived consumption.
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- Marketing Letters, 2013, v. 24, n. 4, p. 381, doi. 10.1007/s11002-013-9225-6
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- Article
Price or quality? The influence of fluency on the dual role of price.
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- Marketing Letters, 2013, v. 24, n. 4, p. 369, doi. 10.1007/s11002-013-9223-8
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- Article
The impact of jump bidding in online auctions.
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- Marketing Letters, 2013, v. 24, n. 4, p. 387, doi. 10.1007/s11002-013-9228-3
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- Article