Works matching IS 09230645 AND DT 2013 AND VI 24 AND IP 3
Results: 8
Sales contests versus quotas with imbalanced territories.
- Published in:
- Marketing Letters, 2013, v. 24, n. 3, p. 229, doi. 10.1007/s11002-012-9211-4
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- Publication type:
- Article
The nature of an apology: An experimental study on how to apologize after a service failure.
- Published in:
- Marketing Letters, 2013, v. 24, n. 3, p. 293, doi. 10.1007/s11002-012-9218-x
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- Publication type:
- Article
The perils of selling online: Manufacturer competition, channel conflict, and consumer preferences.
- Published in:
- Marketing Letters, 2013, v. 24, n. 3, p. 277, doi. 10.1007/s11002-012-9216-z
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- Publication type:
- Article
Profiting from product innovation: The impact of legal, marketing, and technological capabilities in different environmental conditions.
- Published in:
- Marketing Letters, 2013, v. 24, n. 3, p. 261, doi. 10.1007/s11002-012-9214-1
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- Publication type:
- Article
1 + 1 does not always equal value creation: The case of YouTube.
- Published in:
- Marketing Letters, 2013, v. 24, n. 3, p. 311, doi. 10.1007/s11002-013-9246-1
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- Publication type:
- Article
Integrated mixed logit and latent variable models.
- Published in:
- Marketing Letters, 2013, v. 24, n. 3, p. 245, doi. 10.1007/s11002-012-9213-2
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- Publication type:
- Article
Brand personality: A meta-analytic review of antecedents and consequences.
- Published in:
- Marketing Letters, 2013, v. 24, n. 3, p. 205, doi. 10.1007/s11002-013-9232-7
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- Publication type:
- Article
The process by which product availability triggers purchase.
- Published in:
- Marketing Letters, 2013, v. 24, n. 3, p. 217, doi. 10.1007/s11002-013-9227-4
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- Publication type:
- Article