How buyers forecast: Buyer-seller relationship as a boundary condition of the impact bias.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 31, doi. 10.1007/s11002-010-9133-y
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- Publication type:
- Article
Works matching IS 09230645 AND DT 2012 AND VI 23 AND IP 1
Results: 25
1
2
Situational and trait interactions among goal orientations.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 47, doi. 10.1007/s11002-011-9134-5
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- Publication type:
- Article
3
Building consumer self-control: The effect of self-control exercises on impulse buying urges.
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- Marketing Letters, 2012, v. 23, n. 1, p. 61, doi. 10.1007/s11002-011-9135-4
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- Publication type:
- Article
4
When impediments make you jump rather than stumble: Regulatory nonfit, implementation intentions, and goal attainment.
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- Marketing Letters, 2012, v. 23, n. 1, p. 93, doi. 10.1007/s11002-011-9138-1
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- Publication type:
- Article
5
Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings.
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- Marketing Letters, 2012, v. 23, n. 1, p. 73, doi. 10.1007/s11002-011-9137-2
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- Publication type:
- Article
6
Creating brand personality with brand names.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 109, doi. 10.1007/s11002-011-9140-7
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- Publication type:
- Article
7
Increasing choice satisfaction through goal-based labeling.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 119, doi. 10.1007/s11002-011-9141-6
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- Publication type:
- Article
8
The relationship between online chatter and firm value.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 1, doi. 10.1007/s11002-011-9142-5
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- Publication type:
- Article
9
The persistence of excess brand loyalty over multiple years.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 163, doi. 10.1007/s11002-011-9144-3
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- Publication type:
- Article
10
Identifying consumer heterogeneity in unobserved categories.
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- Marketing Letters, 2012, v. 23, n. 1, p. 177, doi. 10.1007/s11002-011-9145-2
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- Publication type:
- Article
11
The long-term box office performance of sequel movies.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 13, doi. 10.1007/s11002-011-9146-1
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- Publication type:
- Article
12
All that glitters is not gold: The dual effect of activation technique in advertising.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 195, doi. 10.1007/s11002-011-9147-0
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- Publication type:
- Article
13
Price-quality relationship in the presence of asymmetric dynamic reference quality effects.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 137, doi. 10.1007/s11002-011-9143-4
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- Publication type:
- Article
14
Effects of a regulatory match in sunk-cost effects: A mediating role of anticipated regret.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 209, doi. 10.1007/s11002-011-9148-z
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- Publication type:
- Article
15
The power of plain: Intensifying product experience with neutral aesthetic context.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 223, doi. 10.1007/s11002-011-9149-y
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- Publication type:
- Article
16
Spillover effects of ingredient branded strategies on brand choice: A field study.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 237, doi. 10.1007/s11002-011-9150-5
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- Publication type:
- Article
17
Construal-level mind-sets and the perceived validity of marketing claims.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 253, doi. 10.1007/s11002-011-9151-4
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- Publication type:
- Article
18
The effect of decision makers' time perspective on intention-behavior consistency.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 263, doi. 10.1007/s11002-011-9152-3
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- Publication type:
- Article
19
Brand extensions via complements or substitutes: The moderating role of manufacturing transferability.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 279, doi. 10.1007/s11002-011-9153-2
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- Publication type:
- Article
20
The effect of product positioning in a comparison table on consumers' evaluation of a sponsor.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 367, doi. 10.1007/s11002-012-9162-9
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- Publication type:
- Article
21
Network-based market knowledge and product innovativeness.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 309, doi. 10.1007/s11002-011-9155-0
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- Publication type:
- Article
22
The relationship between in-store marketing and observed sales for organic versus fair trade products.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 293, doi. 10.1007/s11002-011-9154-1
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- Publication type:
- Article
23
The attraction effect is more pronounced for consumers who rely on intuitive reasoning.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 339, doi. 10.1007/s11002-011-9157-y
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- Publication type:
- Article
24
Regret and performance uncertainty in consumer repeat choice.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 353, doi. 10.1007/s11002-011-9159-9
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- Publication type:
- Article
25
It is all in the mix: The interactive effect of music tempo and mode on in-store sales.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 325, doi. 10.1007/s11002-011-9156-z
- By:
- Publication type:
- Article