Works matching IS 09230645 AND DT 2011 AND VI 22 AND IP 4
Results: 7
A brand choice model for TV advertising management using single-source data.
- Published in:
- Marketing Letters, 2011, v. 22, n. 4, p. 373, doi. 10.1007/s11002-010-9130-1
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- Article
Ambivalence toward a country and consumers' willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior.
- Published in:
- Marketing Letters, 2011, v. 22, n. 4, p. 357, doi. 10.1007/s11002-010-9129-7
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- Article
Do vendors benefit from promotions in a multi-vendor loyalty program?
- Published in:
- Marketing Letters, 2011, v. 22, n. 4, p. 341, doi. 10.1007/s11002-010-9128-8
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- Article
The relative advantages of benefit overlap versus category similarity in brand extension evaluation: The moderating role of self-regulatory focus.
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- Marketing Letters, 2011, v. 22, n. 4, p. 391, doi. 10.1007/s11002-010-9131-0
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- Article
The impact of the amount of available information on decision delay: The role of common features.
- Published in:
- Marketing Letters, 2011, v. 22, n. 4, p. 405, doi. 10.1007/s11002-010-9132-z
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- Article
Incorporating long-term effects in determining the effectiveness of different types of online advertising.
- Published in:
- Marketing Letters, 2011, v. 22, n. 4, p. 327, doi. 10.1007/s11002-011-9136-3
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- Article
Erratum to: How buyers forecast: Buyer-seller relationship as a boundary condition of the impact bias.
- Published in:
- 2011
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