Works matching IS 09230645 AND DT 2011 AND VI 22 AND IP 3
Results: 7
The joint effects of advertising and product trial: A source-monitoring perspective.
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- Marketing Letters, 2011, v. 22, n. 3, p. 213, doi. 10.1007/s11002-010-9121-2
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- Article
Business strategy, marketing organization culture, and performance.
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- Marketing Letters, 2011, v. 22, n. 3, p. 227, doi. 10.1007/s11002-010-9122-1
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- Article
Counting your customers from an 'always a share' perspective.
- Published in:
- Marketing Letters, 2011, v. 22, n. 3, p. 243, doi. 10.1007/s11002-010-9123-0
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- Article
The influence of demand factors on dynamic competitive pricing strategy: An empirical study.
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- Marketing Letters, 2011, v. 22, n. 3, p. 259, doi. 10.1007/s11002-010-9124-z
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- Article
When the decision ball keeps rolling: An investigation of the Sisyphus effect among maximizing consumers.
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- Marketing Letters, 2011, v. 22, n. 3, p. 283, doi. 10.1007/s11002-010-9125-y
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- Article
Store brand and store loyalty: The moderating role of store brand positioning.
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- Marketing Letters, 2011, v. 22, n. 3, p. 297, doi. 10.1007/s11002-010-9126-x
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- Article
How does awareness evolve when advertising stops? The role of memory.
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- Marketing Letters, 2011, v. 22, n. 3, p. 315, doi. 10.1007/s11002-010-9127-9
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- Article