The Breadth-Based Adjective Rating Task (BART) in consumer behavior.
- Published in:
- Marketing Letters, 2009, v. 20, n. 4, p. 327, doi. 10.1007/s11002-009-9076-3
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2009 AND VI 20 AND IP 4
Results: 7
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2
Development time and new product sales: A contingency analysis of product innovativeness and price.
- Published in:
- Marketing Letters, 2009, v. 20, n. 4, p. 399, doi. 10.1007/s11002-009-9074-5
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- Publication type:
- Article
3
Using brand equity to counter outsourcing opportunism: A game theoretic approach.
- Published in:
- Marketing Letters, 2009, v. 20, n. 4, p. 369, doi. 10.1007/s11002-009-9071-8
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- Publication type:
- Article
4
Is the Marlboro man the only alternative? The role of gender identity and self-construal salience in evaluations of male models.
- Published in:
- Marketing Letters, 2009, v. 20, n. 4, p. 353, doi. 10.1007/s11002-009-9069-2
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- Publication type:
- Article
5
Development time and new product sales: A contingency analysis of product innovativeness and price.
- Published in:
- 2009
- By:
- Publication type:
- Correction Notice
6
Conveying level of science: Tests of iconic and comparative formats.
- Published in:
- Marketing Letters, 2009, v. 20, n. 4, p. 385, doi. 10.1007/s11002-009-9081-6
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- Publication type:
- Article
7
Does customer satisfaction influence the relationship between earnings and firm value?
- Published in:
- Marketing Letters, 2009, v. 20, n. 4, p. 337, doi. 10.1007/s11002-009-9084-3
- By:
- Publication type:
- Article