Works matching IS 09230645 AND DT 2008 AND VI 19 AND IP 1
Results: 6
The influence of product involvement on consumers’ interactive processes in interactive television.
- Published in:
- Marketing Letters, 2008, v. 19, n. 1, p. 65, doi. 10.1007/s11002-007-9020-3
- By:
- Publication type:
- Article
Demand and distribution relationships in the ready-to-drink iced tea market: A graphical approach.
- Published in:
- Marketing Letters, 2008, v. 19, n. 1, p. 1, doi. 10.1007/s11002-007-9022-1
- By:
- Publication type:
- Article
The impact of offshored and outsourced call service centers on customer appraisals.
- Published in:
- Marketing Letters, 2008, v. 19, n. 1, p. 13, doi. 10.1007/s11002-007-9025-y
- By:
- Publication type:
- Article
Revenue implication of auction value in k-price sealed-bid auctions: An experimental study.
- Published in:
- Marketing Letters, 2008, v. 19, n. 1, p. 25, doi. 10.1007/s11002-007-9024-z
- By:
- Publication type:
- Article
Incentives for sales agents after the advent of the internet.
- Published in:
- Marketing Letters, 2008, v. 19, n. 1, p. 51, doi. 10.1007/s11002-007-9023-0
- By:
- Publication type:
- Article
Getting too personal: Reactance to highly personalized email solicitations.
- Published in:
- Marketing Letters, 2008, v. 19, n. 1, p. 39, doi. 10.1007/s11002-007-9027-9
- By:
- Publication type:
- Article