Works matching IS 09230645 AND DT 2006 AND VI 17 AND IP 4
Results: 7
When giving some away makes sense to jump-start the diffusion process.
- Published in:
- Marketing Letters, 2006, v. 17, n. 4, p. 243, doi. 10.1007/s11002-006-7942-9
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- Article
The no-choice option and dual response choice designs.
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- Marketing Letters, 2006, v. 17, n. 4, p. 255, doi. 10.1007/s11002-006-7943-8
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- Article
The consumer as advocate: Self-relevance, culture, and word-of-mouth.
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- Marketing Letters, 2006, v. 17, n. 4, p. 269, doi. 10.1007/s11002-006-8426-7
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- Article
Personal loan users’ mental integration of payment and consumption.
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- Marketing Letters, 2006, v. 17, n. 4, p. 281, doi. 10.1007/s11002-006-8521-9
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- Article
Means matter, but variance matter too: Decomposing response latency influences on variance heterogeneity in stated preference experiments.
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- Marketing Letters, 2006, v. 17, n. 4, p. 295, doi. 10.1007/s11002-006-8632-3
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- Article
“Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions.
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- Marketing Letters, 2006, v. 17, n. 4, p. 311, doi. 10.1007/s11002-006-9309-7
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- Article
Brand value creation: Analysis of the Interbrand-Business Week brand value rankings.
- Published in:
- Marketing Letters, 2006, v. 17, n. 4, p. 323, doi. 10.1007/s11002-006-9407-6
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- Article