On dynamic selection of households for direct marketing based on Markov chain models with memory.
- Published in:
- Marketing Letters, 2007, v. 18, n. 1/2, p. 73, doi. 10.1007/s11002-006-9007-5
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2007 AND VI 18 AND IP 1/2
Results: 9
1
2
Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities.
- Published in:
- Marketing Letters, 2007, v. 18, n. 1/2, p. 15, doi. 10.1007/s11002-006-9009-3
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- Publication type:
- Article
3
Brand extension naming strategies: An exploratory study of the impact of brand traits.
- Published in:
- Marketing Letters, 2007, v. 18, n. 1/2, p. 61, doi. 10.1007/s11002-006-9008-4
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- Publication type:
- Article
4
Strategy and response to purchase intention questions.
- Published in:
- Marketing Letters, 2007, v. 18, n. 1/2, p. 31, doi. 10.1007/s11002-006-9005-7
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- Publication type:
- Article
5
Shelf sequence and proximity effects on online grocery choices.
- Published in:
- Marketing Letters, 2007, v. 18, n. 1/2, p. 117, doi. 10.1007/s11002-006-9002-x
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- Publication type:
- Article
6
The positive and negative effects of inventory on category purchase: An empirical analysis.
- Published in:
- Marketing Letters, 2007, v. 18, n. 1/2, p. 1, doi. 10.1007/s11002-006-9001-y
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- Publication type:
- Article
7
Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience.
- Published in:
- Marketing Letters, 2007, v. 18, n. 1/2, p. 45, doi. 10.1007/s11002-006-9000-z
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- Publication type:
- Article
8
Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses.
- Published in:
- Marketing Letters, 2007, v. 18, n. 1/2, p. 85, doi. 10.1007/s11002-006-9006-6
- By:
- Publication type:
- Article
9
The influence of TV viewing on consumers' body images and related consumption behavior.
- Published in:
- Marketing Letters, 2007, v. 18, n. 1/2, p. 101, doi. 10.1007/s11002-006-9004-8
- By:
- Publication type:
- Article