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Blissful Insularity: When Brands are Judged in Isolation from Competitors.
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- Marketing Letters, 2005, v. 16, n. 2, p. 87, doi. 10.1007/s11002-005-1433-2
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- Article
Non-Conscious Influences on Consumer Choice.
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- Marketing Letters, 2002, v. 13, n. 3, p. 269, doi. 10.1023/A:1020313710388
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- Article
Understanding Managers' Strategic Decision-Making Process.
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- Marketing Letters, 1994, v. 5, n. 4, p. 413, doi. 10.1007/BF00999214
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- Publication type:
- Article
Just Teasing: Can Brands Build Strong Relationships by Making Fun of Their Consumers?
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- Advances in Consumer Research, 2021, v. 49, p. 480
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- Publication type:
- Article
Perceived Financial Constraints and Purchase Happiness.
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- Advances in Consumer Research, 2021, v. 49, p. 484
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- Publication type:
- Article
Beauty is Pain: Understanding How Gift Card Design Influences Acquisition, Redemption, and Product Evaluations.
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- Advances in Consumer Research, 2021, v. 49, p. 146
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- Publication type:
- Article
Forum: Toward an Integrated Wisdom of Goals and Personal Resources.
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- Advances in Consumer Research, 2019, v. 47, p. 953
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- Publication type:
- Article
The Joy of Shopping: A Conceptual Framework of Positive Emotions and Shopping Behavior.
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- Advances in Consumer Research, 2019, v. 47, p. 604
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- Publication type:
- Article
Does This Dog Make Me Look Fat? The Liberating Effect of Choices Made for Others on Subsequent Choices for the Self.
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- Advances in Consumer Research, 2016, v. 44, p. 733
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- Publication type:
- Article
The Early Bird Gets the Worm: The Effect of Habituation on the Effectiveness of Counter-Attitudinal Appeals.
- Published in:
- Advances in Consumer Research, 2016, v. 44, p. 726
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- Publication type:
- Article
How Accidents Can Be Good For the Brand: The Role of Accident-Brand Stereotype Match and Self-Brand Congruity in User Accidents.
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- 2012
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- Publication type:
- Abstract
The Tense of the Question Matters: Asking about the Past Leads to Personally Typical Future Behavior.
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- 2011
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- Abstract
MSI 50th Anniversary Celebratory Session.
- Published in:
- 2011
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- Publication type:
- Proceeding
Nudging our Way to a Better Tomorrow: Bridging the Gap between Consumer Behavior Research and Public Policy.
- Published in:
- 2011
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- Publication type:
- Proceeding
How Asking “Who Am I?” Affects What You Buy: The Influence of Self-Discovery on Consumption.
- Published in:
- 2011
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- Publication type:
- Abstract
Dinner Out with Independent Self-Construal Consumers: Wow, This is Bad Wine.
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- Advances in Consumer Research, 2009, v. 36, p. 996
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- Publication type:
- Article
Brands: The Opiate of the Non-Religious Masses?
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- Advances in Consumer Research, 2009, v. 36, p. 990
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- Publication type:
- Article
The Influence of Service Employee Characteristics on Customer Choice and Post-Choice.
- Published in:
- Advances in Consumer Research, 2009, v. 36, p. 966
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- Article
"Effects of Specific, Nonconscious Emotion Primes on Behavior".
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- 2007
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- Abstract
Reducing Reactance Induced Backlash Responses to Recommendations.
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- Advances in Consumer Research, 2007, v. 34, p. 263
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- Publication type:
- Article
"What's Yours Is Mine: Self-construal and Reactance on Behalf of Others".
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- Advances in Consumer Research, 2007, v. 34, p. 224
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- Publication type:
- Article
Reactance Revisited: Why Absence Makes the Heart Grow Fonder.
- Published in:
- Advances in Consumer Research, 2005, v. 32, n. 1, p. 391
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- Article
When Will Consumers Act on Their Attitudes?: New Directions in Attitude-Behavior Consistency.
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- Advances in Consumer Research, 2002, v. 29, n. 1, p. 139
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- Publication type:
- Article
The Role and Impact of External Recommendations in Decision Making.
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- Advances in Consumer Research, 2001, v. 28, n. 1, p. 255
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- Publication type:
- Article
Heightened Self-Consciousness: The Intended and Unintended Consequences of Marketing Activities.
- Published in:
- 1994
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- Publication type:
- Proceeding
Secret consumer behaviors in close relationships.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2023, v. 33, n. 2, p. 403, doi. 10.1002/jcpy.1315
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- Publication type:
- Article
Aha over Haha: Brands benefit more from being clever than from being funny.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2023, v. 33, n. 1, p. 107, doi. 10.1002/jcpy.1307
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- Publication type:
- Article
Better to Decide Together: Shared Consumer Decision Making, Perceived Power, and Relationship Satisfaction.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2022, v. 32, n. 3, p. 387, doi. 10.1002/jcpy.1260
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- Publication type:
- Article
Just do it! Why committed consumers react negatively to assertive ads.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 3, p. 287, doi. 10.1016/j.jcps.2017.01.002
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- Publication type:
- Article
Oppositional brand choice: Using brands to respond to relationship frustration.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2017, v. 27, n. 2, p. 257, doi. 10.1016/j.jcps.2016.10.002
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- Publication type:
- Article
When donating is liberating: The role of product and consumer characteristics in the appeal of cause-related products.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2016, v. 26, n. 2, p. 213, doi. 10.1016/j.jcps.2015.06.001
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- Publication type:
- Article
Median splits, Type II errors, and false–positive consumer psychology: Don't fight the power.
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 4, p. 679, doi. 10.1016/j.jcps.2015.05.006
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- Publication type:
- Article
Yes, we have no bananas: Consumer responses to restoration of freedom.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2014, v. 24, n. 4, p. 541, doi. 10.1016/j.jcps.2014.04.001
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- Publication type:
- Article
New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 1, p. 143, doi. 10.1016/j.jcps.2011.11.008
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- Publication type:
- Article
Nonconscious Consumer Psychology
- Published in:
- 2011
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- Publication type:
- Editorial
Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2010, v. 20, n. 2, p. 146, doi. 10.1016/j.jcps.2010.03.006
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- Publication type:
- Article
While parents might not want to, researchers really should ask questions about risky behaviors
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2008, v. 18, n. 2, p. 111, doi. 10.1016/j.jcps.2008.01.005
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- Publication type:
- Article
Should we ask our children about sex, drugs and rock & roll? Potentially harmful effects of asking questions about risky behaviors
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2008, v. 18, n. 2, p. 82, doi. 10.1016/j.jcps.2008.01.002
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- Publication type:
- Article
The Primacy of "What" over "How Much": How Type and Quantity Shape Healthiness Perceptions of Food Portions.
- Published in:
- Management Science, 2019, v. 65, n. 7, p. 3353, doi. 10.1287/mnsc.2018.3098
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- Publication type:
- Article
Vice-Virtue Bundles.
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- Management Science, 2015, v. 61, n. 1, p. 204, doi. 10.1287/mnsc.2014.2053
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- Publication type:
- Article
When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society's Dominant Ideology.
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- Journal of Consumer Research, 2015, v. 42, n. 1, p. 76, doi. 10.1093/jcr/ucv005
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- Publication type:
- Article
Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings.
- Published in:
- Journal of Consumer Research, 2014, v. 40, n. 5, p. 973, doi. 10.1086/673522
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- Publication type:
- Article
I'll Have What She's Having: Effects of Social Influence and Body Type on the Food Choices of Others.
- Published in:
- Journal of Consumer Research, 2013, p. S61, doi. 10.1086/644611
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- Publication type:
- Article
Food Decision Making.
- Published in:
- Journal of Consumer Research, 2013, v. 39, n. 5, p. iv, doi. 10.1086/669343
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- Article
When Your World Must Be Defended: Choosing Products to Justify the System.
- Published in:
- Journal of Consumer Research, 2011, v. 38, n. 1, p. 62, doi. 10.1086/658469
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- Publication type:
- Article
I'll Have What She's Having: Effects of Social Influence and Body Type on the Food Choices of Others.
- Published in:
- Journal of Consumer Research, 2010, v. 36, n. 6, p. 915, doi. 10.1086/644611
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- Publication type:
- Article
Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 3, p. 380, doi. 10.1086/599219
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- Publication type:
- Article
Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You "Think Different".
- Published in:
- Journal of Consumer Research, 2008, v. 35, n. 1, p. 21, doi. 10.1086/527269
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- Publication type:
- Article
Death to Dichotomizing.
- Published in:
- 2008
- By:
- Publication type:
- Editorial
License to Sin: The Liberating Role of Reporting Expectations.
- Published in:
- Journal of Consumer Research, 2007, v. 34, n. 1, p. 22, doi. 10.1086/513043
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- Publication type:
- Article