The Next 'Deep' Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach.
- Published in:
- Information Systems Frontiers, 2024, v. 26, n. 3, p. 851, doi. 10.1007/s10796-023-10462-x
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- Publication type:
- Article
Works matching IS 13873326 AND DT 2024 AND VI 26 AND IP 3
Results: 19
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A Framework of Environmental, Personal, and Behavioral Factors of Adult Learning in Online Communities of Practice.
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- Information Systems Frontiers, 2024, v. 26, n. 3, p. 1201, doi. 10.1007/s10796-023-10417-2
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- Article
3
An Overarching Conceptual Framework for ICT-enabled Responsive Governance.
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- Information Systems Frontiers, 2024, v. 26, n. 3, p. 1161, doi. 10.1007/s10796-023-10415-4
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- Article
4
When to Target Customers for Helpful Reviews: The Evolution of Consumers' Product Evaluations with Product Exposure.
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- Information Systems Frontiers, 2024, v. 26, n. 3, p. 1183, doi. 10.1007/s10796-023-10414-5
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- Article
5
Examining the Acceptance of Blockchain by Real Estate Buyers and Sellers.
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- Information Systems Frontiers, 2024, v. 26, n. 3, p. 1121, doi. 10.1007/s10796-023-10411-8
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- Article
6
Knowledge Sharing in an Insurance Collaborative Supply Chains Network: A Social Network Perspective.
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- Information Systems Frontiers, 2024, v. 26, n. 3, p. 1139, doi. 10.1007/s10796-023-10410-9
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- Article
7
Organizational Learning from Cybersecurity Performance: Effects on Cybersecurity Investment Decisions.
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- Information Systems Frontiers, 2024, v. 26, n. 3, p. 1109, doi. 10.1007/s10796-023-10404-7
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- Article
8
Exploring Latent Characteristics of Fake Reviews and Their Intermediary Role in Persuading Buying Decisions.
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- Information Systems Frontiers, 2024, v. 26, n. 3, p. 1091, doi. 10.1007/s10796-023-10401-w
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- Article
9
Motivators and Inhibitors for Business Analytics Adoption from the Cross-Cultural Perspectives: A Data Mining Approach.
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- Information Systems Frontiers, 2024, v. 26, n. 3, p. 1041, doi. 10.1007/s10796-023-10399-1
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- Article
10
Service Re-Selection for Disruptive Events in Mobile Environments: A Heuristic Technique for Decision Support at Runtime.
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- Information Systems Frontiers, 2024, v. 26, n. 3, p. 1063, doi. 10.1007/s10796-023-10392-8
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- Publication type:
- Article
11
Snakes and Ladders: Unpacking the Personalisation-Privacy Paradox in the Context of AI-Enabled Personalisation in the Physical Retail Environment.
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- Information Systems Frontiers, 2024, v. 26, n. 3, p. 1005, doi. 10.1007/s10796-023-10369-7
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- Article
12
Impact of Digital Assistant Attributes on Millennials' Purchasing Intentions: A Multi-Group Analysis using PLS-SEM, Artificial Neural Network and fsQCA.
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- Information Systems Frontiers, 2024, v. 26, n. 3, p. 943, doi. 10.1007/s10796-022-10339-5
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- Article
13
Implementing Artificial Intelligence in Traditional B2B Marketing Practices: An Activity Theory Perspective.
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- Information Systems Frontiers, 2024, v. 26, n. 3, p. 1025, doi. 10.1007/s10796-022-10294-1
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- Article
14
Multiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale Benchmark Study.
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- Information Systems Frontiers, 2024, v. 26, n. 3, p. 875, doi. 10.1007/s10796-022-10283-4
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- Article
15
CSR marketing through social media and contextual effects on stakeholder engagement: a multinational cross-industry analysis.
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- Information Systems Frontiers, 2024, v. 26, n. 3, p. 987, doi. 10.1007/s10796-022-10273-6
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- Article
16
Assessing the Implementation of AI Integrated CRM System for B2C Relationship Management: Integrating Contingency Theory and Dynamic Capability View Theory.
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- Information Systems Frontiers, 2024, v. 26, n. 3, p. 967, doi. 10.1007/s10796-022-10261-w
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- Publication type:
- Article
17
Enablers and Inhibitors of AI-Powered Voice Assistants: A Dual-Factor Approach by Integrating the Status Quo Bias and Technology Acceptance Model.
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- Information Systems Frontiers, 2024, v. 26, n. 3, p. 921, doi. 10.1007/s10796-021-10203-y
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- Publication type:
- Article
18
MarkBot – A Language Model-Driven Chatbot for Interactive Marketing in Post-Modern World.
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- Information Systems Frontiers, 2024, v. 26, n. 3, p. 857, doi. 10.1007/s10796-021-10184-y
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- Article
19
Cognitive Chatbot for Personalised Contextual Customer Service: Behind the Scene and beyond the Hype.
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- Information Systems Frontiers, 2024, v. 26, n. 3, p. 899, doi. 10.1007/s10796-021-10168-y
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- Publication type:
- Article