Works matching DE "DECISION making in marketing"
Results: 577
Thinking Causally APPLY SCIENTIFIC REASONING TO IMPROVE THE QUALITY OF YOUR DECISIONS.
- Published in:
- Marketing Research, 2012, v. 24, n. 3, p. 4
- By:
- Publication type:
- Article
Comparing Apples to Oranges.
- Published in:
- Marketing Research, 2008, v. 20, n. 1, p. 29
- By:
- Publication type:
- Article
The Table Stakes of Visual Thinking.
- Published in:
- Marketing Research, 2008, v. 20, n. 1, p. 23
- By:
- Publication type:
- Article
A Question of Value.
- Published in:
- Marketing Research, 2008, v. 20, n. 1, p. 8
- By:
- Publication type:
- Article
Research Road Maps.
- Published in:
- Marketing Research, 2005, v. 17, n. 2, p. 6
- By:
- Publication type:
- Article
Lost in Translation?
- Published in:
- Marketing Research, 2005, v. 17, n. 1, p. 6
- By:
- Publication type:
- Article
WHAT COUNTS IN LIFE CAN'T BE COUNTED.
- Published in:
- Marketing Research, 2002, v. 14, n. 1, p. 44
- By:
- Publication type:
- Article
WHEN GOOD RESEARCHERS GO BALLISTIC?
- Published in:
- Marketing Research, 2002, v. 14, n. 1, p. 43
- By:
- Publication type:
- Article
COST ALLOCATION REVISITED: AN OPTIMALITY RESULT.
- Published in:
- Management Science, 1989, v. 35, n. 10, p. 1264, doi. 10.1287/mnsc.35.10.1264
- By:
- Publication type:
- Article
MODELING INTEGRATIVE, MULTIPLE ISSUE BARGAINING.
- Published in:
- Management Science, 1989, v. 35, n. 7, p. 788, doi. 10.1287/mnsc.35.7.788
- By:
- Publication type:
- Article
CHIEF EXECUTIVE PERSONALITY AND CORPORATE STRATEGY AND STRUCTURE IN SMALL FIRMS.
- Published in:
- Management Science, 1986, v. 32, n. 11, p. 1389, doi. 10.1287/mnsc.32.11.1389
- By:
- Publication type:
- Article
AN EMPIRICAL INVESTIGATION OF SUCCESS STRATEGIES FOR BUSINESS ALONG THE PRODUCT LIFE CYCLE.
- Published in:
- Management Science, 1984, v. 30, n. 12, p. 1405, doi. 10.1287/mnsc.30.12.1405
- By:
- Publication type:
- Article
A DIFFERENTIAL GAMES SOLUTION TO A MODEL OF COMPETITION BETWEEN A THIEF AND THE POLICE.
- Published in:
- Management Science, 1983, v. 29, n. 6, p. 686, doi. 10.1287/mnsc.29.6.686
- By:
- Publication type:
- Article
AN EXPERIMENTAL STUDY OF THE IMPACT OF JUDGMENT-BASED MARKETING MODELS.
- Published in:
- Management Science, 1982, v. 28, n. 1, p. 17, doi. 10.1287/mnsc.28.1.17
- By:
- Publication type:
- Article
MARKETING APPLICATIONS OF THE ANALYTIC HIERARCHY PROCESS.
- Published in:
- Management Science, 1980, v. 26, n. 7, p. 641, doi. 10.1287/mnsc.26.7.641
- By:
- Publication type:
- Article
EFFECTIVENESS OF NOMINAL AND INTERACTING GROUP DECISION PROCESSES FOR INTERGRATING R & D AND MARKETING.
- Published in:
- Management Science, 1977, v. 23, n. 6, p. 595, doi. 10.1287/mnsc.23.6.595
- By:
- Publication type:
- Article
MAIL-ORDER DEMANDS FOR STYLE GOODS: THEORY AND DATA ANALYSIS.
- Published in:
- Management Science, 1973, v. 20, n. 2, p. 191, doi. 10.1287/mnsc.20.2.191
- By:
- Publication type:
- Article
SOME PROBLEMS IN USING DIFFUSION MODELS FOR NEW PRODUCTS.
- Published in:
- Management Science, 1972, v. 19, n. 2, p. 187, doi. 10.1287/mnsc.19.2.187
- By:
- Publication type:
- Article
MODELS OF FACT: EXAMPLES FROM MARKETING.
- Published in:
- Management Science, 1970, v. 16, n. 7, p. 435, doi. 10.1287/mnsc.16.7.435
- By:
- Publication type:
- Article
Economic Analysis for Marketing Decisions.
- Published in:
- 1969
- By:
- Publication type:
- Book Review
How Social Media Marketing Influences Online Purchasing Decision: Study of the Viral Marketing and Perceived Ease of Use.
- Published in:
- KnE Social Sciences, 2019, p. 988, doi. 10.18502/kss.v3i11.4066
- By:
- Publication type:
- Article
The Organizational Leadership Role of Top Management Team Members: A Multidimensional Conception.
- Published in:
- Organization Development Journal, 2015, v. 33, n. 3, p. 55
- By:
- Publication type:
- Article
Product Market Competition and Financial Decisions During a Financial Crisis.
- Published in:
- Financial Management (Wiley-Blackwell), 2016, v. 45, n. 2, p. 267, doi. 10.1111/fima.12096
- By:
- Publication type:
- Article
MARKETING ZRÓWNOWAŻONY - NOWE OBLICZE KAPITALIZMU?
- Published in:
- Economics / Ekonomia, 2013, v. 24, n. 3, p. 75
- By:
- Publication type:
- Article
MACHINE LEARNING OF HYBRID CLASSIFICATION MODELS FOR DECISION SUPPORT.
- Published in:
- Singidunum Journal of Applied Sciences, 2014, p. 318, doi. 10.15308/SInteZa-2014-318-323
- By:
- Publication type:
- Article
Generating Explanations for Goal-Based Decision Making.
- Published in:
- Decision Sciences, 1992, v. 23, n. 6, p. 1440, doi. 10.1111/j.1540-5915.1992.tb00458.x
- By:
- Publication type:
- Article
NEW PRODUCT ANNOUNCEMENTS AND STOCK PRICES.
- Published in:
- Decision Sciences, 1980, v. 11, n. 1, p. 90, doi. 10.1111/j.1540-5915.1980.tb01127.x
- By:
- Publication type:
- Article
CHARTING THE COURSE: A TOOL FOR TEACHING AND ASSESSING MARKETING MANAGEMENT.
- Published in:
- Journal of International Management Studies, 2014, v. 14, n. 1, p. 19, doi. 10.18374/jims-14-1.3
- By:
- Publication type:
- Article
Investment Decisions Using CAPM in the Coal Mining Sub-Sector Period 2012-2016.
- Published in:
- Global Business & Management Research, 2019, v. 11, n. 1, p. 266
- By:
- Publication type:
- Article
Marketing illegitimacy within SMEs: learning triggers and influence on marketing communications.
- Published in:
- Journal of Strategic Marketing, 2018, v. 26, n. 8, p. 688, doi. 10.1080/0965254X.2017.1384036
- By:
- Publication type:
- Article
Method based on market changes for improvement of comparative attributional life cycle assessments.
- Published in:
- International Journal of Life Cycle Assessment, 2015, v. 20, n. 2, p. 263, doi. 10.1007/s11367-014-0830-2
- By:
- Publication type:
- Article
Illusion of control and the pursuit of authority.
- Published in:
- Experimental Economics, 2017, v. 20, n. 3, p. 556, doi. 10.1007/s10683-016-9499-7
- By:
- Publication type:
- Article
Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects.
- Published in:
- Marketing Science, 2013, v. 32, n. 2, p. 229, doi. 10.1287/mksc.1120.0756
- By:
- Publication type:
- Article
Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System.
- Published in:
- Marketing Science, 2013, v. 32, n. 2, p. 221, doi. 10.1287/mksc.1120.0746
- By:
- Publication type:
- Article
Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice.
- Published in:
- Marketing Science, 2012, v. 31, n. 1, p. 96, doi. 10.1287/mksc.1110.0678
- By:
- Publication type:
- Article
Commentaries and Rejoinder to "Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision" by Sanjay Jain.
- Published in:
- Marketing Science, 2012, v. 31, n. 1, p. 52, doi. 10.1287/mksc.1110.0699
- Publication type:
- Article
Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision.
- Published in:
- Marketing Science, 2012, v. 31, n. 1, p. 36, doi. 10.1287/mksc.1110.0657
- By:
- Publication type:
- Article
New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model.
- Published in:
- Marketing Science, 2011, v. 30, n. 5, p. 866, doi. 10.1287/mksc.1110.0654
- By:
- Publication type:
- Article
Firm Strategies in the "Mid Tail" of Platform-Based Retailing.
- Published in:
- Marketing Science, 2011, v. 30, n. 5, p. 757, doi. 10.1287/mksc.1110.0656
- By:
- Publication type:
- Article
Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways.
- Published in:
- Marketing Science, 2011, v. 30, n. 4, p. 586, doi. 10.1287/mksc.1100.0619
- By:
- Publication type:
- Article
Information Provision in a Vertically Differentiated Competitive Marketplace.
- Published in:
- Marketing Science, 2010, v. 29, n. 1, p. 122, doi. 10.1287/mksc.1090.0486
- By:
- Publication type:
- Article
Voluntary Quality Disclosure and Market Interaction.
- Published in:
- Marketing Science, 2009, v. 28, n. 3, p. 488, doi. 10.1287/mksc.1080.0418
- By:
- Publication type:
- Article
Market Research and Innovation Strategy in a Duopoly.
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 373, doi. 10.1287/mksc.1080.0409
- By:
- Publication type:
- Article
Strategic Assortment Reduction by a Dominant Retailer.
- Published in:
- Marketing Science, 2009, v. 28, n. 2, p. 309, doi. 10.1287/mksc.1080.0399
- By:
- Publication type:
- Article
Trading Up: A Strategic Analysis of Reference Group Effects.
- Published in:
- Marketing Science, 2008, v. 27, n. 5, p. 932, doi. 10.1287/mksc.1070.0350
- By:
- Publication type:
- Article
Mental Accounting and Consumer Choice: Anatomy of a Failure.
- Published in:
- 2008
- By:
- Publication type:
- Editorial
Performance Regimes and Marketing Policy Shifts.
- Published in:
- Marketing Science, 2007, v. 26, n. 3, p. 293, doi. 10.1287/mksc.1060.0267
- By:
- Publication type:
- Article
The Anna Karenina Bias: Which Variables to Observe?
- Published in:
- Marketing Science, 2007, v. 26, n. 2, p. 145, doi. 10.1287/mksc.1070.0274
- By:
- Publication type:
- Article
Endogeneity in Marketing Decision Models.
- Published in:
- 2004
- By:
- Publication type:
- Editorial
Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs.
- Published in:
- Marketing Science, 2000, v. 19, n. 4, p. 313, doi. 10.1287/mksc.19.4.313.11790
- By:
- Publication type:
- Article