Results
Title

Do different visual presentation formats encourage different choice behaviors? discrete choice experiment on urban park landscapes.

Authors

Kabaya, Kei; Tajima, Kayo; Ichinose, Daisuke; Asano, Michiko

Abstract

A visual presentation has attracted researchers' interests as an alternative for textual description in presenting choice profiles in discrete choice experiments. The purpose of this study is to compare two different visual presentation formats, namely, the one showing an integrated landscape picture that includes several attributes in it and the other presenting several images each representing a single attribute separately in a tabular format, in addition to textual information. We employed a hypothetical urban park landscapes in Tokyo as a case study, adopted a split sample approach and utilized a generalized multinomial logit model for parameter estimations. Consequently, we found that the visual presentation encouraged more systematic choices compared to the textual information and the landscape image enabled more homogeneous choice randomness within the group in relation to the separated attribute images. The landscape picture also elicited more confident choices of respondents and generated narrower confidence intervals of willingness-to-pay estimates for the park attributes. These results suggest that the landscape image was superior to the other two formats from the researcher's perspectives.

Subjects

URBAN parks; LOGISTIC regression analysis; RESEARCH personnel; CONFIDENCE intervals; WILLINGNESS to pay

Publication

Environmental Economics & Policy Studies, 2025, Vol 27, Issue 1, p23

ISSN

1432-847X

Publication type

Academic Journal

DOI

10.1007/s10018-024-00405-4