Aftermarketing: How to Keep Customers for Life Through Relationship Marketing (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 1997 AND VI 25 AND IP 1
Results: 18
1
2
Marketing Services (Book).
- Published in:
- 1997
- By:
- Publication type:
- Arts/Entertainment Review
3
Winning the Service Game (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
4
Total Quality Service: Principles, Practices, and Implementation (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
5
Trademark problems and How to Avoid Them (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
6
When Ads Work (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
7
How to Develop a Successful Advertising Plan (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
8
Where the Suckers Moon: An Advertising Story (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
9
Direct Marketing Through Broadcast Media: TV, Radio, Cable, Infomercials, Home Shopping, and More (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
10
Profitable Direct Marketing (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
11
Integrated Marketing Communication: Putting It Together and Making It Work (Book).
- Published in:
- 1997
- By:
- Publication type:
- Book Review
12
The Adaptability of Network Organizations: Some Unexplored Questions.
- Published in:
- 1997
- By:
- Publication type:
- Proceeding
13
Twenty-First-Century Organizations: Implications for a New Marketing Paradigm.
- Published in:
- Journal of the Academy of Marketing Science, 1997, v. 25, n. 1, p. 72, doi. 10.1007/BF02894510
- By:
- Publication type:
- Article
14
Changes in the Theory of Interorganizational Relations in Marketing Paradigm.
- Published in:
- Journal of the Academy of Marketing Science, 1997, v. 25, n. 1, p. 56, doi. 10.1007/BF02894509
- By:
- Publication type:
- Article
15
Transaction Utility Effects When Quality is Uncertain.
- Published in:
- Journal of the Academy of Marketing Science, 1997, v. 25, n. 1, p. 45, doi. 10.1007/BF02894508
- By:
- Publication type:
- Article
16
Measuring Physical Distribution Service Quality.
- Published in:
- Journal of the Academy of Marketing Science, 1997, v. 25, n. 1, p. 31, doi. 10.1007/BF02894507
- By:
- Publication type:
- Article
17
The Role of Competitive Alternatives in the Postchoice Satisfaction Formation Process.
- Published in:
- Journal of the Academy of Marketing Science, 1997, v. 25, n. 1, p. 18, doi. 10.1007/BF02894506
- By:
- Publication type:
- Article
18
Modeling the Determinants of Customer Satisfaction for Business-to-Business Professional Services.
- Published in:
- Journal of the Academy of Marketing Science, 1997, v. 25, n. 1, p. 4, doi. 10.1007/BF02894505
- By:
- Publication type:
- Article