ADDITIONAL COMMENTS.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 1998 AND VI 26 AND IP 1
Results: 16
1
2
KEY CONTRIBUTION.
- Published in:
- 1998
- Publication type:
- Book Review
3
Marketing to the Mind: Right Brain Strategies for Advertising and Marketing.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
4
Advertising and Culture: Theoretical Perspectives.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
5
Response! The Complete Guide to Direct Marketing.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
6
The Truth About Yellow Pages: Making Them Work for You.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
7
Managing a Public Relations Firm for Growth and Profit.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
8
Editorial.
- Published in:
- 1998
- By:
- Publication type:
- Editorial
9
Book, Video, and Software Review Policy Statement.
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 1, p. 66, doi. 10.1177/0092070398261007
- By:
- Publication type:
- Article
10
MARKETING COMMUNICATIONS.
- Published in:
- 1998
- By:
- Publication type:
- Book Review
11
The Antecedents of Preventive Health Care Behavior: An Empirical Study.
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 1, p. 6, doi. 10.1177/0092070398261002
- By:
- Publication type:
- Article
12
Dynamic Relationships With Customers: High-Variety Strategies.
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 1, p. 45, doi. 10.1177/0092070398261005
- By:
- Publication type:
- Article
13
When Customers Are Members: Customer Retention in Paid Membership Contexts.
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 1, p. 31, doi. 10.1177/0092070398261004
- By:
- Publication type:
- Article
14
Relational Communication Traits and Their Effect on Adaptiveness and Sales Performance.
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 1, p. 16, doi. 10.1177/0092070398261003
- By:
- Publication type:
- Article
15
Customer Reactions to Variety: Too Much of a Good Thing?
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 1, p. 62, doi. 10.1007/BF02890504
- By:
- Publication type:
- Article
16
Leveraged High-Variety Strategies: From Portfolio Thinking to Platform Thinking.
- Published in:
- Journal of the Academy of Marketing Science, 1998, v. 26, n. 1, p. 54, doi. 10.1177/0092070398261006
- By:
- Publication type:
- Article