A Useful Scope for Marketing.
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 3, p. 228, doi. 10.1007/BF02729788
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 1978 AND VI 6 AND IP 3
Results: 9
1
2
What Effect from A Single Advertisement?
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 3, p. 222, doi. 10.1007/BF02729787
- By:
- Publication type:
- Article
3
Forecasting via the Box-Jenkins Method.
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 3, p. 206, doi. 10.1007/BF02729786
- By:
- Publication type:
- Article
4
Ethical Guidelines for Business and Social Marketing.
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 3, p. 195, doi. 10.1007/BF02729785
- By:
- Publication type:
- Article
5
Retail Store Visitation and the Cost-Value Hypothesis: An Application Of The AID Algorithm.
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 3, p. 187, doi. 10.1007/BF02729784
- By:
- Publication type:
- Article
6
Should the Competing Brand be Illustrated in a Comparative Advertisement?
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 3, p. 176, doi. 10.1007/BF02729783
- By:
- Publication type:
- Article
7
Roles of Consumers in the Public Policy Process.
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 3, p. 167, doi. 10.1007/BF02729782
- By:
- Publication type:
- Article
8
Developing a Cost-Effective Marketing Information System.
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 3, p. 157, doi. 10.1007/BF02729781
- By:
- Publication type:
- Article
9
What Are the Qualities of a Good Marketing Article?
- Published in:
- Journal of the Academy of Marketing Science, 1978, v. 6, n. 3, p. 151, doi. 10.1007/BF02729780
- By:
- Publication type:
- Article