An Efficient 0-1 Integer Programming Algorithm for Advertising Media Selection.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 2, p. 191, doi. 10.1007/BF02729496
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 1984 AND VI 12 AND IP 2
Results: 8
1
2
Student Perceptions of Questionable Personal Selling Practices.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 2, p. 218, doi. 10.1007/BF02729498
- By:
- Publication type:
- Article
3
An Exploratory Study of Products Used for Enjoyment and Enhancement Purposes I. Reasons for Choice Among Brands.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 2, p. 205, doi. 10.1007/BF02729497
- By:
- Publication type:
- Article
4
An Analysis of Need-Appeals in Television Advertising.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 2, p. 176, doi. 10.1007/BF02729495
- By:
- Publication type:
- Article
5
Concurrent Validity of a Measure of Innovative Cognitive Style.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 2, p. 159, doi. 10.1007/BF02729494
- By:
- Publication type:
- Article
6
A Factor Analytic Comparison of Outshopping Behavior in Larger Retail Areas.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 2, p. 145, doi. 10.1007/BF02729493
- By:
- Publication type:
- Article
7
MOIP: A Framework for Curricula Planning in an Academic Market.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 2, p. 128, doi. 10.1007/BF02729492
- By:
- Publication type:
- Article
8
Husband-Wife Influence in Selecting a Family Professional.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 2, p. 115, doi. 10.1007/BF02729491
- By:
- Publication type:
- Article