The Hunger for More.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
Works matching IS 00920703 AND DT 1991 AND VI 19 AND IP 3
Results: 18
1
2
The Psychology of Consumer Behavior.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
3
The Japan That Can Say "No": The New U.S.-Japan Relations Card.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
4
Nonlinear Mapping: An Alternative to Multidimensional Scaling for Product Positioning.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 3, p. 165, doi. 10.1007/BF02726493
- By:
- Publication type:
- Article
5
Reviews of software.
- Published in:
- 1991
- By:
- Publication type:
- Arts/Entertainment Review
6
Marketing and the Law.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 3, p. 275
- By:
- Publication type:
- Article
7
Social Marketing: Promoting the Causes of Public & Nonprofit Agencies.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
8
Satisfaction Guaranteed: The Making of the American Mass Market.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
9
New and Improved: The Story of Mass Marketing in America.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
10
Integrating Innovation and Technology Management.
- Published in:
- 1991
- By:
- Publication type:
- Book Review
11
Consumer Socialization and Frequency of Shopping with Children.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 3, p. 155, doi. 10.1007/BF02726492
- By:
- Publication type:
- Article
12
A Framework for Conducting a Services Marketing Audit.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 3, p. 255, doi. 10.1007/BF02726500
- By:
- Publication type:
- Article
13
Strategic Profiles and Performance: An Empirical Test of Select Key Propositions.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 3, p. 245, doi. 10.1007/BF02726499
- By:
- Publication type:
- Article
14
Understanding the Structure of Consumers' Satisfaction Evaluations of Service Delivery.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 3, p. 223, doi. 10.1007/BF02726498
- By:
- Publication type:
- Article
15
Measuring Consumer Innovativeness.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 3, p. 209, doi. 10.1007/BF02726497
- By:
- Publication type:
- Article
16
A Confirmatory Investigation of Industrial Buyer Image of the Saleswoman.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 3, p. 199, doi. 10.1007/BF02726496
- By:
- Publication type:
- Article
17
The Perception of Kosher as a Third Party Certification Claim in Advertising for Familiar and Unfamiliar Brands.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 3, p. 177, doi. 10.1007/BF02726494
- By:
- Publication type:
- Article
18
Commitment and Involvement: Assessing a Salesforce Typology.
- Published in:
- Journal of the Academy of Marketing Science, 1991, v. 19, n. 3, p. 187, doi. 10.1007/BF02726495
- By:
- Publication type:
- Article