Works matching IS 00920703 AND DT 1990 AND VI 18 AND IP 2
1
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 2, p. 173, doi. 10.1007/BF02726433
- Article
2
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 2, p. 131, doi. 10.1007/BF02726429
- McKee, Daryl;
- Varadarajan, P. Rajan;
- Vassar, John
- Article
3
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 2, p. 113, doi. 10.1007/BF02726427
- Article
4
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 2, p. 181
- Sacasas, René;
- Cava, Anita
- Article
8
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 2, p. 163, doi. 10.1007/BF02726432
- Mayo, Michael A.;
- Marks, Lawrence J.
- Article
9
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 2, p. 153, doi. 10.1007/BF02726431
- Dickson, John P.;
- MacLachlan, Douglas L.
- Article
10
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 2, p. 143, doi. 10.1007/BF02726430
- Akaah, Ishmael P.;
- Riordan, Edward A.
- Article
11
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 2, p. 123, doi. 10.1007/BF02726428
- Article
12
- Journal of the Academy of Marketing Science, 1990, v. 18, n. 2, p. 101, doi. 10.1007/BF02726426
- McDaniel, Stephen W.;
- Burnett, John J.
- Article