An Investigation of Consumer Product Warranties as Market Signals of Product Reliability.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 2, p. 72, doi. 10.1007/BF02723319
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 1988 AND VI 16 AND IP 2
Results: 10
1
2
An Examination into the Effectiveness of Two-Sided Comparative Price Appeals.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 2, p. 64, doi. 10.1007/BF02723318
- By:
- Publication type:
- Article
3
Factors Affecting the Acceptability of Advertisements among Professionals.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 2, p. 57, doi. 10.1007/BF02723317
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- Publication type:
- Article
4
Extending the External Validity of the FITD Effect to the Industrial Marketplace.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 2, p. 49, doi. 10.1007/BF02723316
- By:
- Publication type:
- Article
5
The Concept of a Marketing Crisis.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 2, p. 43, doi. 10.1007/BF02723315
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- Publication type:
- Article
6
Similarity Analysis of Cognitive Scripts.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 2, p. 36, doi. 10.1007/BF02723314
- By:
- Publication type:
- Article
7
The Impact of Monetary Inducement on Uninformed Response Error.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 2, p. 30, doi. 10.1007/BF02723313
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- Publication type:
- Article
8
International Industrial Buyer Behavior: An Exploration and a Proposed Model.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 2, p. 19, doi. 10.1007/BF02723312
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- Publication type:
- Article
9
Alternative Hierarchies of the Attitude-Behavior Relationship: The Impact of Brand Commitment and Habit.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 2, p. 1, doi. 10.1007/BF02723310
- By:
- Publication type:
- Article
10
Cluster Analysis Versus Q-Type Factor Analysis As A Disaggregation Method In Hybrid Conjoint Modeling: An Empirical Investigation.
- Published in:
- Journal of the Academy of Marketing Science, 1988, v. 16, n. 2, p. 11, doi. 10.1007/BF02723311
- By:
- Publication type:
- Article