Works matching IS 00920703 AND DT 1987 AND VI 15 AND IP 4
Results: 11
New Products Management, Second edition (Book Review).
- Published in:
- 1987
- By:
- Publication type:
- Book Review
Advances in International Marketing, Vol. 1., 1986 (Book Review).
- Published in:
- 1987
- By:
- Publication type:
- Book Review
Concepts of Strategic Management (Book Review).
- Published in:
- 1987
- By:
- Publication type:
- Book Review
Consumer Participation in the Informal Economy.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 4, p. 62, doi. 10.1007/BF02723291
- By:
- Publication type:
- Article
A Social Cognition Model of Consumer Problem Recognition.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 4, p. 53, doi. 10.1007/BF02723290
- By:
- Publication type:
- Article
An Investigation of Path-Goal Leadership Theory and Its Impact on Intrachannel Conflict and Satisfaction.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 4, p. 42, doi. 10.1007/BF02723289
- By:
- Publication type:
- Article
The Effect of Problem Recognition Style on Information Seeking.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 4, p. 33, doi. 10.1007/BF02723288
- By:
- Publication type:
- Article
Modeling Rationality in Marketing Decision-Making with Game Theory.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 4, p. 22, doi. 10.1007/BF02723287
- By:
- Publication type:
- Article
Examing the Effects of Positive Social Labeling, Time, and Request Sizes on Compliance in a Multistage Marketing Survey Context.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 4, p. 15, doi. 10.1007/BF02723286
- By:
- Publication type:
- Article
The Comparative Test in Marketing Research and Theory Development.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 4, p. 9, doi. 10.1007/BF02723285
- By:
- Publication type:
- Article
The Nature and Measurement of Marketing Productivity in Consumer Durables Industries: A Firm Level Analysis.
- Published in:
- Journal of the Academy of Marketing Science, 1987, v. 15, n. 4, p. 1, doi. 10.1007/BF02723284
- By:
- Publication type:
- Article