Works matching Test marketing

Results: 664

NAUJŲ PASLAUGŲ BANDOMOSIOS RINKODAROS VEIKSMŲ MODELIAVIMAS.

Published in:

Management Theory & Studies for Rural Business & Infrastructure Development, 2013, v. 35, n. 1, p. 32

By:

Drejeris, Rolandas;
Oželienė, Danguolė

Publication type:

Article

Test Marketing on Trial.

Published in:: Management Review, 1965, v. 54, n. 1, p. 26
Publication type:: Article

Combining Tests of Significance in Test Marketing Research Experiments.

Published in:

Journal of Marketing Research (JMR), 1984, v. 21, n. 1, p. 118, doi. 10.2307/3151799

By:

Dutka, Solomon

Publication type:

Article

Choosing simulated test marketing systems.

Published in:

Marketing Research, 1992, v. 4, n. 3, p. 14

By:

Prince, Melvin

Publication type:

Article

What is Wrong with Test Marketing?

Published in:

Journal of Marketing, 1967, v. 31, n. 2, p. 43, doi. 10.2307/1249671

By:

Stanton, Frank

Publication type:

Article

A New Approach to Test Marketing.

Published in:

Journal of Marketing, 1966, v. 30, n. 4, p. 28, doi. 10.2307/1249495

By:

Hardin, David K.

Publication type:

Article

Test Marketing of New Consumer Products.

Published in:

Journal of Marketing, 1960, v. 24, n. 4, p. 29, doi. 10.2307/1248401

By:

Ladik, Frank;
Kent, Leonard;
Nahl, Perham C.

Publication type:

Article

Test Marketing New Food Products Using a Multitrial Nonhypothetical Experimental Auction.

Published in:

Psychology & Marketing, 1996, v. 13, n. 4, p. 365, doi. 10.1002/(SICI)1520-6793(199607)13:4<363::AID-MAR3>3.0.CO;2-8

By:

Hayes, Dermot J.;
Shogren, Jason F.;
Fox, John A.;
Kliebenstein, James B.

Publication type:

Article

Test Marketing of Branded, Low Fat, Fresh Beef.

Published in:

Agribusiness, 1987, v. 3, n. 3, p. 257, doi. 10.1002/1520-6297(198723)3:3<257::AID-AGR2720030302>3.0.CO;2-#

By:

Skaggs, Rhonda K.;
Menkhaus, Dale J.;
Torok, Steven J.;
Field, Ray A.

Publication type:

Article

The Marketing Research Practices of Nigerian Companies: An Exploratory Study.

Published in:

Journal of African Business, 2002, v. 3, n. 1, p. 81, doi. 10.1300/J156v03n01_05

By:

Osuagwu, Linus

Publication type:

Article

Potential of virtual worlds for marketing tests of product prototypes.

Published in:

Journal of the Textile Institute, 2012, v. 103, n. 9, p. 960, doi. 10.1080/00405000.2011.639513

By:

Varajão, João;
Morgado, Leonel

Publication type:

Article

CLUSTER ANALYSIS IN TEST MARKET SELECTION.

Published in:

Management Science, 1967, v. 13, n. 8, p. B-387, doi. 10.1287/mnsc.13.8.B387

By:

Green, Paul E.;
Frank, Ronald E.;
Robinson, Patrick J.

Publication type:

Article

Testing Test Market Predictions.

Published in:

Journal of Marketing Research (JMR), 1964, v. 1, n. 3, p. 8, doi. 10.2307/3150050

By:

Gold, Jack A.

Publication type:

Article

Brand Equity Measures: Some Recent Advances.

Published in:

Marketing Research, 1991, v. 3, n. 4, p. 70

By:

Winters, Lewis C.

Publication type:

Article

Pricing Research: Pre-Test-Market Alternatives.

Published in:

Marketing Research, 1990, v. 2, n. 2, p. 73

By:

Winters, Lewis C.

Publication type:

Article

The Computer Goes to Market.

Published in:

Management Review, 1966, v. 55, n. 11, p. 14

By:

Taylor, Thayer C.

Publication type:

Article

Market Testing--and Pretesting.

Published in:

Management Review, 1965, v. 54, n. 11, p. 18

By:

Ford, Kenneth

Publication type:

Article

A measure and initial test of managers' perceptions of relationship marketing in inter-organizational exchanges.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 382, doi. 10.1007/s11747-007-0046-0

By:

McNally, Regina C.;
Griffin, Abbie

Publication type:

Article

Latex allergy test cleared for marketing.

Published in:

JAMA: Journal of the American Medical Association, 1995, v. 273, n. 20, p. 1564, doi. 10.1001/jama.1995.03520440016014

By:

Nightingale, Stuart L.

Publication type:

Article

APPLICATION OF CHI SQUARE TEST IN MARKETING RESEARCH.

Published in:

Annals of the University of Petrosani Economics, 2017, v. 17, n. 2, p. 79

By:

DURA, CODRUȚA;
DRIGĂ, IMOLA

Publication type:

Article

TEST MARKETING: A PERTURBATION IN THE MARKET PLACE.

Published in:

Management Science, 1968, v. 14, n. 8, p. B-437, doi. 10.1287/mnsc.14.8.B437

By:

Lipstein, Benjamin

Publication type:

Article

Why John Stuart Mill Would Support Restriction on DTC Marketing of Genetic Tests.

Published in:

American Journal of Bioethics, 2008, v. 8, n. 6, p. 9, doi. 10.1080/15265160802248294

By:

McGregor, JoanL.

Publication type:

Article

DTC Marketing of Genetic Tests: The Perfect Storm.

Published in:

American Journal of Bioethics, 2008, v. 8, n. 6, p. 10, doi. 10.1080/15265160802248211

By:

Chapman, Audrey

Publication type:

Article

Rapid test for meningitis cleared for marketing.

Published in:: WHO Drug Information, 2007, v. 21, n. 2, p. 114
Publication type:: Article

Marketing SARS-CoV-2 Vaccines: an Opportunity to Test a Nobel Prize–Winning Theory.

Published in:

2021

By:

Verma, Amol A.;
Quinn, Kieran L.;
Detsky, Allan S.

Publication type:

Editorial

FDA Clears for Marketing Real-Time Test for Respiratory Viruses.

Published in:: Clinical Infectious Diseases, 2008, v. 46, n. 6, p. iii
Publication type:: Article

A framework for optimising the cost and performance of concept testing.

Published in:

Journal of Marketing Management, 2012, v. 28, n. 7-8, p. 1000, doi. 10.1080/0267257X.2011.615336

By:

Peng, Ling;
Li, Chunyu;
Wan, Xiang

Publication type:

Article

Self-Audits, Penalties, and Taxpayer Compliance .

Published in:

Journal of the American Taxation Association, 1994, v. 16, n. 2, p. 63

By:

Hemmer, Thomas;
Stinson, Christopher H.;
Vaysman, Igor

Publication type:

Article

Challenges for Corporate Ethics in Marketing Genetic Tests.

Published in:

Journal of Business Ethics, 2008, v. 77, n. 1, p. 33, doi. 10.1007/s10551-006-9299-7

By:

Williams-Jones, Bryn;
Ozdemir, Vural

Publication type:

Article

TASTE TESTS: CHANGING THE RULES TO IMPROVE THE GAME.

Published in:

Marketing Science, 1989, v. 8, n. 3, p. 281, doi. 10.1287/mksc.8.3.281

By:

Givon, Moshe

Publication type:

Article

A BAYESIAN APPROACH TO TEST MARKET SELECTION.

Published in:

Management Science, 1981, v. 27, n. 12, p. 1351, doi. 10.1287/mnsc.27.12.1351

By:

Rao, Vithala R.;
Winter, Frederick W.

Publication type:

Article

The Comparative Test in Marketing Research and Theory Development.

Published in:

Journal of the Academy of Marketing Science, 1987, v. 15, n. 4, p. 9, doi. 10.1007/BF02723285

By:

Andrus, David;
Butler, Daylin;
Norvell, Wayne

Publication type:

Article

Preliminary Tests Of A Marketing Communications Model.

Published in:

Journal of the Academy of Marketing Science, 1978, v. 6, n. 4, p. 325, doi. 10.1007/BF02732316

By:

Maile, Canton A.;
Kizilbash, A. H.

Publication type:

Article

Direct-to-Consumer Marketing of Predictive Medical Genetic Tests: Assessment of Current Practices and Policy Recommendations.

Published in:

Journal of Public Policy & Marketing, 2008, v. 27, n. 2, p. 131, doi. 10.1509/jppm.27.2.131

By:

Liu, Yuping;
Pearson, Yvette E

Publication type:

Article

Forecasting Sales Prior to Test Market.

Published in:

Journal of Marketing, 1977, v. 41, n. 1, p. 80, doi. 10.2307/1250496

By:

Tauber, Edward M.

Publication type:

Article

Launching Your Product in Belgium.

Published in:

Journal of Marketing, 1962, v. 26, n. 1, p. 12, doi. 10.2307/1249625

By:

Stredsberg, Albert B.

Publication type:

Article

18. RESEARCH AND RESEARCH TECHNIQUES.

Published in:

1960

By:

MERTES, JOHN E.;
LAZER, WILLIAM;
REGAN, WILLIAM J.;
CODNER, BERNARD;
MEISSNER, FRANK;
PENN, JR., WILLIAM S.;
FISK, GEORGE

Publication type:

Abstract

THE USE OF TASTE RESPONSE TESTS IN MARKET RESEARCH.

Published in:

Journal of Marketing, 1945, v. 10, n. 2, p. 152, doi. 10.2307/1246325

By:

Hadary, Gideon

Publication type:

Article

Marketing energy efficiency: perceived benefits and barriers to home energy efficiency.

Published in:

Energy Efficiency (1570646X), 2018, v. 11, n. 7, p. 1811, doi. 10.1007/s12053-018-9614-z

By:

Cole, Jennifer C.;
McDonald, Jessica B.;
Wen, Xinyuan;
Kramer, Randall A.

Publication type:

Article

An Experimental Study of Marketing Information Utilization: The Manager-Researcher Dichotomy.

Published in:

Marketing Letters, 1995, v. 6, n. 1, p. 53, doi. 10.1007/BF00994040

By:

Hu, Michael Y.;
Toh, Rex S.

Publication type:

Article

The Significance of Statistical Significance Tests in Marketing Research.

Published in:

Journal of Marketing Research (JMR), 1983, v. 20, n. 2, p. 122, doi. 10.2307/3151679

By:

Sawyer, Alan G.;
Peter, J. Paul

Publication type:

Article

Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology.

Published in:

Journal of Marketing Research (JMR), 1978, v. 15, n. 2, p. 171, doi. 10.2307/3151248

By:

Silk, Alvin J.;
Urban, Glen L.

Publication type:

Article

A Striking Characteristic of Innovators.

Published in:

Journal of Marketing Research (JMR), 1977, v. 14, n. 1, p. 104, doi. 10.2307/3151066

By:

Taylor, James W.

Publication type:

Article

NEWS AND NOTES.

Published in:

Death Studies, 2004, v. 28, n. 10, p. 991, doi. 10.1080/07481180490890542

By:

Sofka, CarlsJ.

Publication type:

Article

Some empirical tests of the marketing concept.

Published in:

Marketing Bulletin, 1991, v. 2, p. 1

By:

Esslemont, Don;
Lewis, Tony

Publication type:

Article

DEMON: A Management Model for Marketing New Products.

Published in:

California Management Review, 1968, v. 11, n. 1, p. 31, doi. 10.2307/41164141

By:

Charnes, A.;
Cooper, W. W.;
Devoe, J. K.;
Learner, D. B.

Publication type:

Article

THE MARKET PRICE OF RISK, SIZE OF MARKET AND INVESTOR'S RISK AVERSION: A REPLY.

Published in:

Review of Economics & Statistics, 1972, v. 54, n. 2, p. 206, doi. 10.2307/1926286

By:

Lintner, John

Publication type:

Article

A Comparison of Student Test Results: Business and Marketing Education National Board Certified Teachers and Non-National Board Certified Teachers.

Published in:

Delta Pi Epsilon Journal, 2005, v. 47, n. 3, p. 128

By:

Rouse Jr., William;
Hollomon, Harold L.

Publication type:

Article

Experimental design.

Published in:

Marketing Research, 1997, v. 9, n. 3, p. 39

By:

Wyner, Gordon A.

Publication type:

Article

The product portfolio.

Published in:

Marketing Research, 1996, v. 8, n. 4, p. 44

By:

Wyner, Gordon A.

Publication type:

Article