Works matching IS 00920703 AND DT 1974 AND VI 2 AND IP 2
Results: 13
Trial and Repeat Buying--The Case for Separate Consideration.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 413, doi. 10.1007/BF02729386
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- Publication type:
- Article
A Study of the Meaning and Compatibility of a Proposed Corporate Name and Symbol.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 406, doi. 10.1007/BF02722344
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- Publication type:
- Article
Marketing Political Candidates Why All the Fuss?
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 401, doi. 10.1007/BF02722343
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- Publication type:
- Article
Forecasting the Impact of a New Product Introduction.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 391, doi. 10.1007/BF02722342
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- Publication type:
- Article
Measuring Bank Images: A Comparison of Two Approaches.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 374, doi. 10.1007/BF02722341
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- Publication type:
- Article
Industrial Marketings New Challenge: The Computerized Buyer.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 367, doi. 10.1007/BF02722340
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- Publication type:
- Article
Consumer Beliefs, Attitudes, and Brand Preference.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 357, doi. 10.1007/BF02722339
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- Publication type:
- Article
A Potential Segmentation Variable for Marketers: Relative Occupational Class Income.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 351, doi. 10.1007/BF02722338
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- Publication type:
- Article
The Continuity Factor in Retail Store Display.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 340, doi. 10.1007/BF02722337
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- Publication type:
- Article
Profitable Positioning for Retailers.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 332, doi. 10.1007/BF02722336
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- Publication type:
- Article
Peer Group Influence on Children's Product Preferences.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 322, doi. 10.1007/BF02722335
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- Publication type:
- Article
Towards a Definition of Social and Societal Marketing.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 316, doi. 10.1007/BF02722334
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- Publication type:
- Article
The Marketing of Hamburger Buns.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 309
- By:
- Publication type:
- Article