Trial and Repeat Buying--The Case for Separate Consideration.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 413, doi. 10.1007/BF02729386
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 1974 AND VI 2 AND IP 2
Results: 13
1
2
A Study of the Meaning and Compatibility of a Proposed Corporate Name and Symbol.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 406, doi. 10.1007/BF02722344
- By:
- Publication type:
- Article
3
Forecasting the Impact of a New Product Introduction.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 391, doi. 10.1007/BF02722342
- By:
- Publication type:
- Article
4
Marketing Political Candidates Why All the Fuss?
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 401, doi. 10.1007/BF02722343
- By:
- Publication type:
- Article
5
Measuring Bank Images: A Comparison of Two Approaches.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 374, doi. 10.1007/BF02722341
- By:
- Publication type:
- Article
6
Industrial Marketings New Challenge: The Computerized Buyer.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 367, doi. 10.1007/BF02722340
- By:
- Publication type:
- Article
7
Consumer Beliefs, Attitudes, and Brand Preference.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 357, doi. 10.1007/BF02722339
- By:
- Publication type:
- Article
8
A Potential Segmentation Variable for Marketers: Relative Occupational Class Income.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 351, doi. 10.1007/BF02722338
- By:
- Publication type:
- Article
9
The Continuity Factor in Retail Store Display.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 340, doi. 10.1007/BF02722337
- By:
- Publication type:
- Article
10
Profitable Positioning for Retailers.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 332, doi. 10.1007/BF02722336
- By:
- Publication type:
- Article
11
Peer Group Influence on Children's Product Preferences.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 322, doi. 10.1007/BF02722335
- By:
- Publication type:
- Article
12
Towards a Definition of Social and Societal Marketing.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 316, doi. 10.1007/BF02722334
- By:
- Publication type:
- Article
13
The Marketing of Hamburger Buns.
- Published in:
- Journal of the Academy of Marketing Science, 1974, v. 2, n. 2, p. 309
- By:
- Publication type:
- Article