Works matching IS 00920703 AND DT 1977 AND VI 5 AND IP 1
Results: 23
MARKETING CHANNELS (Book Review).
- Published in:
- 1977
- By:
- Publication type:
- Book Review
CONTEMPORARY MARKETING/ FOUNDATIONS OF MARKETING (Book Review).
- Published in:
- 1977
- By:
- Publication type:
- Book Review
INDUSTRIAL MARKETING (Book Review).
- Published in:
- 1977
- By:
- Publication type:
- Book Review
MARKETING DECISION MAKING (Book Review).
- Published in:
- 1977
- By:
- Publication type:
- Book Review
RETAILING TODAY (Book Review).
- Published in:
- 1977
- By:
- Publication type:
- Book Review
MARKETING STRATEGY AND MANAGEMENT (Book Review).
- Published in:
- 1977
- By:
- Publication type:
- Book Review
WOMEN AND MANAGEMENT (Book Review).
- Published in:
- 1977
- By:
- Publication type:
- Book Review
A Suggested Taxonomy for Marketing Thought: the Case of Lacking Applied Development and Research in Marketing.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 147, doi. 10.1007/BF02722008
- By:
- Publication type:
- Article
Profit Oriented and Decision Time Market Segmentation.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 134, doi. 10.1007/BF02722007
- By:
- Publication type:
- Article
The Effect of Interstate Highway on Driving Times and Regional Shopping Center Drawing Power.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 126, doi. 10.1007/BF02722006
- By:
- Publication type:
- Article
The Effect of Self-Confidence and Anxiety on Risk Reduction Strategies for an Innovative Product.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 113, doi. 10.1007/BF02722005
- By:
- Publication type:
- Article
The Misuse of Statistical Techniques in Evaluating Sampling Data.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 106, doi. 10.1007/BF02722004
- By:
- Publication type:
- Article
The Matrix Approach To Market Analysis.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 94, doi. 10.1007/BF02722003
- By:
- Publication type:
- Article
A Method For Selecting High Payoff Marketing Strategies For Attracting Noncustomer Product Purchasers.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 85, doi. 10.1007/BF02722002
- By:
- Publication type:
- Article
Predicting Market Behavior: Are Psychographics Really Better?
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 75, doi. 10.1007/BF02722001
- By:
- Publication type:
- Article
Empirical Research In Selective Communications.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 57, doi. 10.1007/BF02722000
- By:
- Publication type:
- Article
A Communications Model For Marketing Decisions.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 48, doi. 10.1007/BF02721999
- By:
- Publication type:
- Article
Are Costly Introductory Promotions Really Necessary?
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 41, doi. 10.1007/BF02721998
- By:
- Publication type:
- Article
Joint Confidence Interval Construction For Multivariate Applications In Marketing.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 37, doi. 10.1007/BF02721997
- By:
- Publication type:
- Article
Is Purchasing Management To Buying As Marketing Is To Selling?
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 27, doi. 10.1007/BF02721996
- By:
- Publication type:
- Article
Marketing Utilities: A New Look.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 21, doi. 10.1007/BF02721995
- By:
- Publication type:
- Article
Cognitive Dissonance Among Innovators.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 9, doi. 10.1007/BF02721994
- By:
- Publication type:
- Article
Guidelines for a Telephone Group Interview.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 1, p. 1, doi. 10.1007/BF02721993
- By:
- Publication type:
- Article