Works matching IS 00920703 AND DT 1977 AND VI 5 AND IP 2
Results: 15
MARKETING CHANNELS (BOOK REVIEW).
- Published in:
- 1977
- By:
- Publication type:
- Book Review
CONTEMPORARY MARKETING/FOUNDATIONS OF MARKETING (BOOK REVIEW).
- Published in:
- 1977
- By:
- Publication type:
- Book Review
INDUSTRIAL MARKETING (BOOK REVIEW).
- Published in:
- 1977
- By:
- Publication type:
- Book Review
MARKETING DECISION MAKING (BOOK REVIEW).
- Published in:
- 1977
- By:
- Publication type:
- Book Review
RETAILING TODAY (BOOK REVIEW).
- Published in:
- 1977
- By:
- Publication type:
- Book Review
MARKETING STRATEGY AND MANAGEMENT (BOOK REVIEW).
- Published in:
- 1977
- By:
- Publication type:
- Book Review
WOMEN AND MANAGEMENT (BOOK REVIEW).
- Published in:
- 1977
- By:
- Publication type:
- Book Review
A Suggested Taxonomy for Marketing Thought: the Case of Lacking Applied Development and Research in Marketing.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 2, p. 147, doi. 10.1007/BF02722008
- By:
- Publication type:
- Article
Profit Oriented and Decision Time Market Segmentation.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 2, p. 134, doi. 10.1007/BF02722007
- By:
- Publication type:
- Article
The Effective of Interstate Highway on Driving Times and Regional Shopping Center Drawing Power.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 2, p. 126, doi. 10.1007/BF02722006
- By:
- Publication type:
- Article
The Effect of Self-Confidence and Anxiety on Risk Reduction Strategies for an Innovative Product.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 2, p. 113, doi. 10.1007/BF02722005
- By:
- Publication type:
- Article
The Misuse of Statistical Techniques in Evaluating Sampling Data.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 2, p. 106, doi. 10.1007/BF02722004
- By:
- Publication type:
- Article
The Matrix Approach To Marketing Analysis.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 2, p. 94, doi. 10.1007/BF02722003
- By:
- Publication type:
- Article
A Method for Selecting High Payoff Marketing Strategies For Attracting Noncustomer Product Purchasers.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 2, p. 85, doi. 10.1007/BF02722002
- By:
- Publication type:
- Article
Predicting Market Behavior: Are Psychographics Really Better?
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 2, p. 75, doi. 10.1007/BF02722001
- By:
- Publication type:
- Article