Understanding the Outshopper.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 4, p. 200, doi. 10.1007/BF02721809
- By:
- Publication type:
- Article
Works matching IS 00920703 AND DT 1984 AND VI 12 AND IP 4
Results: 14
1
2
Collecting Conjoint Data Through Telephone Interviews.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 4, p. 190, doi. 10.1007/BF02721808
- By:
- Publication type:
- Article
3
An Application of a Segmentation Design Based on a Hybrid of Canonical Correlation and Simple Crossabulation.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 4, p. 177, doi. 10.1007/BF02721807
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- Publication type:
- Article
4
Consumer Responses to Generic Products.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 4, p. 161, doi. 10.1007/BF02721806
- By:
- Publication type:
- Article
5
Modeling Market Share: A Study of the Japanese and U.S. Performance In The U.S. Auto Market.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 4, p. 145, doi. 10.1007/BF02721805
- By:
- Publication type:
- Article
6
Salesforce Decisions: A Markovian Approach .
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 4, p. 124, doi. 10.1007/BF02721804
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- Publication type:
- Article
7
Anticipatory Consumer Socialization.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 4, p. 109, doi. 10.1007/BF02721803
- By:
- Publication type:
- Article
8
A Longitudinal View of Women's Role Portrayal In Television Advertising.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 4, p. 93, doi. 10.1007/BF02721802
- By:
- Publication type:
- Article
9
Strategies For Tangibilizing Retail Services: An Assessment.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 4, p. 77, doi. 10.1007/BF02721801
- By:
- Publication type:
- Article
10
Validity and Reliability of the Confirmation of Expectations Paradigm As A Determinant of Consumer Satisfaction.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 4, p. 63, doi. 10.1007/BF02721800
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- Publication type:
- Article
11
An Empirical Examination of the Assumed Job Tenure-Vocational Maturity Linkage in the Industrial Sales Force.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 4, p. 52, doi. 10.1007/BF02721799
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- Publication type:
- Article
12
A Structural Assessment of the Original and a Modified Version of the CAD Scale.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 4, p. 41, doi. 10.1007/BF02721798
- By:
- Publication type:
- Article
13
Situational Factors Affecting Preschoolers' Responses to Advertising.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 4, p. 25, doi. 10.1007/BF02721797
- By:
- Publication type:
- Article
14
Examining Retail Image Before and After a Repositioning Strategy.
- Published in:
- Journal of the Academy of Marketing Science, 1984, v. 12, n. 4, p. 1, doi. 10.1007/BF02721796
- By:
- Publication type:
- Article