Works matching IS 09230645 AND DT 1995 AND VI 6 AND IP 4
Results: 6
The Influence of Price on the Relationship Between Involvement and Consideration Set Size.
- Published in:
- Marketing Letters, 1995, v. 6, n. 4, p. 309, doi. 10.1007/BF00996194
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- Article
Estes' Stimulus Sampling Theory and Massed Versus Spaced Advertising Schedules.
- Published in:
- Marketing Letters, 1995, v. 6, n. 4, p. 297, doi. 10.1007/BF00996193
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- Article
The Effect of Time Pressure on the Choice Between Brands That Differ in Quality, Price, and Product Features.
- Published in:
- Marketing Letters, 1995, v. 6, n. 4, p. 287, doi. 10.1007/BF00996192
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- Article
A Meta-Analysis of National Brand and Store Brand Cross-Promotional Price Elasticities.
- Published in:
- Marketing Letters, 1995, v. 6, n. 4, p. 275, doi. 10.1007/BF00996191
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- Article
Role of Price and Quality Tiers on the Cluster Effect in Brand Choice.
- Published in:
- Marketing Letters, 1995, v. 6, n. 4, p. 265, doi. 10.1007/BF00996190
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- Publication type:
- Article
An Empirical Comparison of Neural Network and Logistic Regression Models.
- Published in:
- Marketing Letters, 1995, v. 6, n. 4, p. 251, doi. 10.1007/BF00996189
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- Publication type:
- Article