Product Quality, Attributes, and Brand Name as Determinants of Price: The Case of Consumer Electronics.
- Published in:
- Marketing Letters, 1992, v. 3, n. 1, p. 71, doi. 10.1007/BF00994082
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 1992 AND VI 3 AND IP 1
Results: 8
1
2
Mitigating the Effect of Service Encounters.
- Published in:
- Marketing Letters, 1992, v. 3, n. 1, p. 57, doi. 10.1007/BF00994081
- By:
- Publication type:
- Article
3
Accommodating the Effects of Brand Unfamiliarity in the Multidimensional Scaling of Preference Data.
- Published in:
- Marketing Letters, 1992, v. 3, n. 1, p. 85, doi. 10.1007/BF00994083
- By:
- Publication type:
- Article
4
Effects of Physical Contact on Customers' Shopping Time and Behavior.
- Published in:
- Marketing Letters, 1992, v. 3, n. 1, p. 49, doi. 10.1007/BF00994080
- By:
- Publication type:
- Article
5
A Bayesian Survey Technique for Rare Subjects.
- Published in:
- Marketing Letters, 1992, v. 3, n. 1, p. 39, doi. 10.1007/BF00994079
- By:
- Publication type:
- Article
6
A Dimensional versus Attribute Approach For Disaggregate Choice Models.
- Published in:
- Marketing Letters, 1992, v. 3, n. 1, p. 27, doi. 10.1007/BF00994078
- By:
- Publication type:
- Article
7
The Effects of Postexposure Test Expectation in Advertising Experiments Utilizing Recall and Recognition Measures.
- Published in:
- Marketing Letters, 1992, v. 3, n. 1, p. 17, doi. 10.1007/BF00994077
- By:
- Publication type:
- Article
8
Some Characterizations of Stockpiling Behavior Under Uncertainty.
- Published in:
- Marketing Letters, 1992, v. 3, n. 1, p. 5, doi. 10.1007/BF00994076
- By:
- Publication type:
- Article