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Consumers' Affective Response to Delays at Different Phases of a Service Delivery.
- Published in:
- Journal of Applied Social Psychology, 1991, v. 21, n. 10, p. 810, doi. 10.1111/j.1559-1816.1991.tb00444.x
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- Publication type:
- Article
Contextualized Representations of Brand Extensions: Are Feature Lists or Frames the Basic Components of Consumer Cognition?
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- Marketing Letters, 1992, v. 3, n. 2, p. 115, doi. 10.1007/BF00993991
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- Publication type:
- Article
Consumer Consequences of Robotic Replacement.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 1052
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- Publication type:
- Article
The Unit Bias: Evidence for a Categorization Bias in Estimating Quantities.
- Published in:
- 2016
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- Publication type:
- Abstract
Development of the Brand Experience Scale.
- Published in:
- 2007
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- Publication type:
- Abstract
"Development of the Brand Experience Scale".
- Published in:
- 2007
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- Publication type:
- Abstract
The Brand Anchoring Effect: A Judgment Bias Resulting from Brand Awareness and Temporary Accessibility.
- Published in:
- 2007
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- Publication type:
- Abstract
Creating Effective Name Translations for Global Brands.
- Published in:
- 2001
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- Publication type:
- Abstract
BRAND EXTENSIONS AS CONCEPTUAL COMBINATIONS.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 256
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- Publication type:
- Article
Categorization Research and Brand Extensions.
- Published in:
- Advances in Consumer Research, 1992, v. 19, n. 1, p. 255
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- Publication type:
- Article
The Processing of Emotional and Cognitive Aspects of Product Usage in Satisfaction Judgments.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 52
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- Publication type:
- Article
The Cognitive Representation of Services Varying in Concreteness and Specificity.
- Published in:
- Advances in Consumer Research, 1990, v. 17, n. 1, p. 861
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- Publication type:
- Article
Consumers' Reactions to Waiting: When Delays Affect the Perception of Service Quality.
- Published in:
- Advances in Consumer Research, 1989, v. 16, n. 1, p. 59
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- Publication type:
- Article
From experiential psychology to consumer experience.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2015, v. 25, n. 1, p. 166, doi. 10.1016/j.jcps.2014.09.001
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- Publication type:
- Article
The consumer psychology of customer–brand relationships: Extending the AA Relationship model
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2013, v. 23, n. 2, p. 249, doi. 10.1016/j.jcps.2013.01.003
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- Publication type:
- Article
Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands?
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 1, p. 75, doi. 10.1016/j.jcps.2010.08.004
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- Publication type:
- Article
The consumer psychology of brands
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2012, v. 22, n. 1, p. 7, doi. 10.1016/j.jcps.2011.09.005
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- Publication type:
- Article
Culture-Dependent Assimilation and Differentiation of the Self.
- Published in:
- Journal of Cross-Cultural Psychology, 2001, v. 32, n. 5, p. 561, doi. 10.1177/0022022101032005003
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- Publication type:
- Article
Construct Validity of the Bern Sex Role Inventory (BSRI): Does the BSRI Distinguish Between Gender-Schematic and Gender-Aschematic Individuals?
- Published in:
- Sex Roles, 1988, v. 19, n. 9-10, p. 581, doi. 10.1007/BF00289737
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- Publication type:
- Article
Digital Customer Twins: Eine neue Ära der Marktforschung.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2024, v. 70, n. 2, p. 12
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- Publication type:
- Article
Activating Sound and Meaning: The Role of Language Proficiency in Bilingual Consumer Environments.
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- Journal of Consumer Research, 2004, v. 31, n. 1, p. 220, doi. 10.1086/383437
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- Publication type:
- Article
Language Structure and Categorization: A Study of Classifiers in Consumer Cognition, Judgment, and Choice.
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- Journal of Consumer Research, 1998, v. 25, n. 2, p. 108, doi. 10.1086/209530
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- Publication type:
- Article
Waiting Time and Decision Making: Is Time like Money?
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- Journal of Consumer Research, 1995, v. 22, n. 1, p. 110, doi. 10.1086/209439
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- Publication type:
- Article
Language and Consumer Memory: The impact of Linguistic Differences between Chinese and English.
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- Journal of Consumer Research, 1994, v. 21, n. 3, p. 419, doi. 10.1086/209408
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- Publication type:
- Article
Sex Typing and Consumer Behavior: A Test of Gender Schema Theory.
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- Journal of Consumer Research, 1988, v. 15, n. 1, p. 122, doi. 10.1086/209151
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- Publication type:
- Article
Transforming the Customer Experience Through New Technologies.
- Published in:
- Journal of Interactive Marketing, 2020, v. 51, p. 57, doi. 10.1016/j.intmar.2020.04.001
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- Publication type:
- Article
The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility.
- Published in:
- Psychology & Marketing, 2009, v. 26, n. 4, p. 383, doi. 10.1002/mar.20278
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- Publication type:
- Article
The Effect of a Similarity versus Dissimilarity Focus in Positioning Strategy: The Moderating Role of Consumer Familiarity and Product Category.
- Published in:
- Psychology & Marketing, 1999, v. 16, n. 3, p. 211, doi. 10.1002/(SICI)1520-6793(199905)16:3<211::AID-MAR2>3.0.CO;2-C
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- Publication type:
- Article
Contextual Priming of Visual Information in Advertisements.
- Published in:
- Psychology & Marketing, 1994, v. 11, n. 1, p. 1, doi. 10.1002/mar.4220110103
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- Publication type:
- Article
Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science.
- Published in:
- Marketing Science, 2014, v. 33, n. 1, p. 1, doi. 10.1287/mksc.2013.0830
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- Publication type:
- Article
Cross-National Logo Evaluation Analysis: An Individual-Level Approach.
- Published in:
- Marketing Science, 2009, v. 28, n. 5, p. 968, doi. 10.1287/mksc.1080.0462
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- Publication type:
- Article
Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing.
- Published in:
- Journal of Marketing Research (JMR), 2019, v. 56, n. 6, p. 1050, doi. 10.1177/0022243719867698
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- Publication type:
- Article
Discrimination of Aluminum from Silicon by Electron Crystallography with the JUNGFRAU Detector.
- Published in:
- Crystals (2073-4352), 2020, v. 10, n. 12, p. 1148, doi. 10.3390/cryst10121148
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- Publication type:
- Article
Managing Corporate and Brand Identities in the Asia-Pacific Region.
- Published in:
- California Management Review, 1994, v. 36, n. 4, p. 32, doi. 10.2307/41165765
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- Publication type:
- Article
Reversible Heat Pump–Organic Rankine Cycle Systems for the Storage of Renewable Electricity.
- Published in:
- Energies (19961073), 2018, v. 11, n. 6, p. 1352, doi. 10.3390/en11061352
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- Publication type:
- Article
Product-Category Dynamics and Corporate Identity in Brand Extensions: A Comparison of Hong Kong and U.S. Consumers.
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- Journal of International Marketing, 1997, v. 5, n. 1, p. 77, doi. 10.1177/1069031X9700500106
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- Publication type:
- Article
First operation of the JUNGFRAU detector in 16-memory cell mode at European XFEL.
- Published in:
- Frontiers in Physics, 2023, p. 01, doi. 10.3389/fphy.2023.1303247
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- Publication type:
- Article
Considerations about future hard x-ray area detectors.
- Published in:
- Frontiers in Physics, 2023, p. 1, doi. 10.3389/fphy.2023.1285821
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- Publication type:
- Article
R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing Articles.
- Published in:
- Journal of Marketing, 2021, v. 85, n. 5, p. 22, doi. 10.1177/00222429211028145
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- Publication type:
- Article
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries.
- Published in:
- Journal of Marketing, 2020, v. 84, n. 2, p. 24, doi. 10.1177/0022242919899905
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- Publication type:
- Article
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
- Published in:
- Journal of Marketing, 2009, v. 73, n. 3, p. 52, doi. 10.1509/jmkg.73.3.052
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- Publication type:
- Article
Will We Be the Last Human Editors of JCR?
- Published in:
- 2024
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- Publication type:
- Editorial
Unveiling the Mind of the Machine.
- Published in:
- Journal of Consumer Research, 2024, v. 51, n. 2, p. 342, doi. 10.1093/jcr/ucad075
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- Publication type:
- Article
50 Years of JCR.
- Published in:
- Journal of Consumer Research, 2024, v. 51, n. 1, p. 1, doi. 10.1093/jcr/ucae020
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- Publication type:
- Article
Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions.
- Published in:
- Journal of Consumer Research, 2024, v. 51, n. 1, p. 2, doi. 10.1093/jcr/ucae008
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- Publication type:
- Article
Consumption Ideology.
- Published in:
- Journal of Consumer Research, 2022, v. 49, n. 1, p. 74, doi. 10.1093/jcr/ucab044
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- Publication type:
- Article
Relevance—Reloaded and Recoded.
- Published in:
- Journal of Consumer Research, 2022, v. 48, n. 5, p. 753, doi. 10.1093/jcr/ucab074
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- Publication type:
- Article
Our Journal, Our Intellectual Home.
- Published in:
- Journal of Consumer Research, 2021, v. 47, n. 5, p. 633, doi. 10.1093/jcr/ucaa065
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- Publication type:
- Article
From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research.
- Published in:
- Journal of Consumer Research, 2019, v. 46, n. 4, p. 825, doi. 10.1093/jcr/ucz038
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- Publication type:
- Article
The Temporal Dimension of Social Episodes: Position Effect in Time Judgments of Unfilled Intervals.
- Published in:
- Journal of Applied Social Psychology, 1996, v. 26, n. 20, p. 1816, doi. 10.1111/j.1559-1816.1996.tb00100.x
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- Publication type:
- Article